A Tale of Two Markets – Dealing with the Times
A couple of months ago, I approached this industry’s parts sales problem through some statistics. Now I’d like to look at things from another angle, or maybe two. I don’t think there is one reader who would argue that engine parts sales today are much different than they were even 10 years ago. Though it doesn’t
Diesel Racing Continues To Grow in 2016
It was a busy year for all of us at DIESEL Motorsports and for supporters and fans of our association. We hosted eight regional events along with 50-plus affiliate events across the United States during 2016. Starting in Nebraska in April and ending in Missouri in October, DIESEL Motorsports held diesel drag racing, sled pulling,
Growing Your Perfect Customer
The most powerful advertising tool you have is existing customers talking about your business to others. When THEY tell YOUR story, it can be a powerful motivational tool.