Lubrication Specialities Adds to its Marketing Team
Lubrication Specialties (LSI) has announced the addition of Ben Haws as its new digital marketing manager and Chris Lane as Hot Shot’s Secret’s new field marketing representative. Haws will develop strategies to build brand loyalty from new and returning users for multiple markets. He will also work to increase educational opportunities for the HSS dealer network
Lubrication Specialities Inc. Announces 25th Anniversary
Lubrication Specialties Inc. (LSI) has announced the company’s 25th anniversary. The company owned by CEO Chris Gabrelcik began modestly as a home-based business in 1997. Gabrelcik, who holds certifications as a Certified Lubrication Specialist (CLS) and Oil Management Analyst (OMA), initially developed lubrication solutions for major industrial clients. The company’s mission was to solve real world industry
Lubrication Specialities Inc. Hires James Palasota as COO
Lubrication Specialties Inc. has announced the addition of James Palasota as the company’s Chief Operating Officer. Palasota has an extraordinary record of developing startups into global brands, conceptualizing strategic direction and developing the internal processes to ensure integration at all levels of operations, nationally and internationally. As vice president of sales and marketing for Sottera, Inc.
Lubrication Specialties Inc. Hires Retail Marketing Specialist
Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret, has announced the addition of Hollie Maxymillian, a veteran automotive retail marketing specialist to serve as the company’s new Hot Shot’s Secret product manager. The all new marketing position was filled in April to ensure Hot Shot’s Secret’s branding presence for the company’s 35+ family of products
Lubrication Specialties Names New COO
Lubrication Specialties Inc. (LSI), the manufacturer of Hot Shot’s Secret brand of performance additives and oils, has announced an expansion of its senior leadership. Steve deMoulpied joins LSI as the company’s chief operating officer (COO). With over 20 years of experience across multiple industries and functional areas, deMoulpied has particular expertise in organizations with complex technical
Lubrication Specialties Inc. Forms LSI Chemical
Due to explosive growth in sales in multiple markets of LSI’s performance additives, oils and custom lubricant solutions for industrial clients, Lubrication Specialties Inc. (LSI) has announced a new division called LSI Chemical. The mission for LSI Chemical is to become the premier international oil and fuel additive leader focused on nano additive technology and
Lubrication Specialties Inc. Promotes Todd Cawley to President, LSI Chemical
As the nation’s fastest growing manufacturer of performance additives and oils and custom lubrication solutions for the automotive aftermarket, Lubrication Specialties Inc. (LSI) recognized the potential to capture market share in the lubricant and additive market abroad. Recently Todd Cawley was hired as LSI vice president of global sales to head this new initiative. Today,
Lubrication Specialties Inc. Hires Todd Cawley as VP of Global Sales
Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret brand, has announced Todd Cawley as the company’s first vice president of global sales. The position was filled in June of this year in response to the unprecedented growth LSI has encountered in multiple markets in the USA and the potential to capture market share of
Lubrication Specialties Inc. Announces Eric Trimble as Marketing Coordinator
Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret high performance fuel and oil additives, has announced a new addition to the company’s marketing team. Eric Trimble has been hired as the company’s marketing coordinator and will report to Lubrication Specialties Director of Marketing, Kyle Fischer.

Lubrication Specialties Inc. Names Kyle Fischer Director of Marketing, Bob Miller Director of Sales
Lubrication Specialties Inc. has announced that two key management positions have been filled—Director of Marketing and Director of Sales.
