VP Racing Names Steve Ward Director of Marketing
VP Racing Fuels—the provider of racing and performance fuels, lubricants, additives and branded retail based in San Antonio, Texas—has announced Steve Ward as director of Marketing. “With over 30 years of marketing experience across a broad range of product categories, Steve brings an ideal background for our product and channel expansions. With his years in
Lubrication Specialities Hires Bud Prenatt as Director of Marketing
Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret™, the fastest growing performance lubricant brand in the USA, announces the addition of Bud Prenatt to the company’s marketing team. Prenatt, a highly experienced product marketing leader in the heavy-duty transportation industry, joined LSI in February 2023. Formerly the product marketing manager for a Ohio based company
Mickey Thompson Names Heather Tausch as Senior Director, Marketing
Mickey Thompson Tires & Wheels—the Stow, Ohio-based manufacturer of truck, street, and drag tires and wheels—has promoted Heather Tausch to senior director of Marketing. She was formerly director of Product Management. In this new role, Tausch will lead Mickey Thompson’s Product and Marketing teams and oversee the strategy and execution of all product development and
New Normal of Business Requires New Ideas
No matter how great you are at building engines, you may not be nearly so confident in your ability to build your business.
OEM Confusion Spells Success For the Engine Builder
GM announced last month they are closing plants and shuttering several others. The direction they cite is that they are moving away from sedans and will shift volumes towards SUVs and trucks. Ford announced many months ago they are only going to produce the Focus and the Mustang for car production. FCA is killing other sedans
Pro Touring – Engine Update
Pro Touring is the niche of niches in the performance world today. And why not, as it’s pretty much anything goes with these truly unique machines. The fundamental theory behind them is to take a car that is not historically significant and update the handling and performance with today’s seemingly endless supply of modernized parts
Permatex Appoints Paco Agrafojo as Director of Marketing
Permatex has named Paco Agrafojo to head up its marketing team. As Director of Marketing, Agrafojo will be responsible for driving product innovation, engaging consumers through the brands, and providing Permatex’s retail partners with viable solutions to drive their category growth.
David Williams Named Director of OE Sales, Marketing and Strategic Planning for DENSO
DENSO Products and Services Americas, Inc. has promoted David H. Williams to director of Original Equipment Sales (OES), Marketing and Strategic Planning. In the newly created position, Williams oversees all aspects of DENSO’s original equipment service sales, product development and original equipment service parts while continuing to manage the company’s Marketing and Strategic Planning departments.
Seasonal Marketing – Plan Now for Fall’s Slowdown
Summer is the shop owner’s best friend. People have their cars out and racing season is in full swing. Car count is high and things are looking good. But there’s a hammer waiting to drop. The end of summer means the fall slowdown. Here’s what you can do to fight it.
VP Racing Fuels Taps Chris Wall to Lead Corporate Marketing
VP Racing Fuels has announced the appointment of industry veteran Chris Wall as Chief Marketing Officer. VP’s recent growth and changes have poised VP to become an international force not only in race fuel, but also in performance chemicals for both the racing and consumer markets and in the retail gasoline market. This announcement is
How ‘Being Social’ Can Get More Traffic to Your Engine Shop Site
One question I get a lot when I talk to business owners about social media is “Will Facebook get me on the first page of Google?” My answer is always the same: yes and no. Let me explain why. First of all, I want to make clear that SEO/SEM (search engine optimization/search engine marketing) is
Motorist and Performance Interaction Has Moved Online. Have You?
The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. By Uwe Kleinschmidt, CEO, AutoVitals The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. If that doesn’t surprise you,