Powersports Archives - Page 2 of 3 - Engine Builder Magazine
King’s Can-Am X3 Race Bearings

King Engine Bearings has introduced the first Can-Am race bearings designed especially for Can-Am race needs.

Can-Am Bearings
Wössner Pistons Strengthens U.S. Team with New Powersports Industry Specialists

As Wössner North America (N.A.) continues to increase its presence in the North American piston market, the company has chosen to add two powersports industry specialists to its U.S.-based team to help lead the way. Wössner has over 40 years of experience in the high-performance racing industry. Used and endorsed by top U.S. teams like

Race Winning Brands Hires Powersports Veteran Steve Reed

Race Winning Brands, a manufacturer of high-performance engine components for the automotive and powersports aftermarkets, has hired industry veteran Steve Reed as Wiseco Powersports Brand Manager.  Reed comes to Race Winning Brands with over 22 years of experience in the powersports aftermarket. At a young age, Reed began his powersports career in distribution and quickly

Motorcycle & Powersports Opportunities

Getting more motorcycle-based business is not at all difficult. Your automotive background will serve as an excellent base of knowledge, and demand is building for powersports engine machining as well as metric and European street bike work.

ATV & UTV Engines

ATV and UTV sales have continued to soar, so much so that they are more than half of the overall powersports market in terms of unit sales. As such, engine builders can take advantage of rebuilding opportunities.

BRP to Invest Millions Toward Electrification

Announced at the company’s Q4 earnings, BRP, the parent company behind powersport brands such as Ski-Doo, Sea-Doo, Can Am, Evinrude, Rotax and others, plans to invest $300M over five years in product development, specialized equipment, infrastructure, production tooling and facilities. Much of that $300M investment over the next five years will go towards electrifying its

Driven Racing Oil Partners with Boostane

Driven Racing Oil, which traces its roots to blown NASCAR engines, and Boostane, which was spawned from a college term paper, will pool engineering and marketing resources to help each other expand into additional territories like grassroots racing, diesel and powersports. The companies confirmed the collaborative partnership, but stressed that a merger or acquisition is

AMSOIL Powersports Antifreeze & Coolant

AMSOIL Powersports Antifreeze & Coolant is pre-mixed 50/50 with high-purity water, offering more convenience to consumers by eliminating the hassle of measuring and mixing fluids.

AIMExpo CONNECT to Provide Virtual Tradeshow Presented by Dairyland

The Motorcycle Industry Council (MIC) is bringing the American International Motorcycle Expo (AIMExpo) online for 2021. Presented by Dairyland, AIMExpo CONNECT will be held January 21-22, 2021, bringing the powersports industry together for the first time since the onset of COVID-19. The show will feature an opening keynote address by Erik Pritchard, president and CEO

2021 AIMExpo Postponed

Following the third-quarter meeting of the MIC Board of Directors, AIMExpo issued the following statement from Cinnamon Kernes, vice president and general manager, MIC Events: “We have made the difficult decision to postpone the 2021 AIMExpo, the industry’s annual trade show, and while this wasn’t an easy choice it is certainly the right one. “With

Red Line Synthetic 15W50 Powersports Oil

Red Line’s 15W50 Powersports Oil is formulated for high-performance engines in a variety of applications including ATVs, motorcycles, UTVs, and additional powersports vehicles.

Wiseco Performance Products Roll Out Minimum Advertised Price Policy

Wiseco Performance Products will roll out a newly created Minimum Advertised Price (MAP) Policy for the powersports business segment, effective July 9, 2018.