Strategy Archives - Engine Builder Magazine
Federal-Mogul Motorparts Appoints Philip Halberg to Senior Vice President, Commercial Strategy, NA

Federal-Mogul Motorparts has announced the appointment of Philip Halberg to the newly created position of Senior Vice President, Commercial Strategy, North America effective January 1, 2016. Halberg will report to CEO Dan Ninivaggi and lead a cross-functional team consisting of product management, sales, marketing and customer service, to develop and implement North American commercial strategy.

Defining Your Brand Strategy and Telling Your Shop’s Story

Do your uniforms look like every other shop in the area? Does your waiting room look the same? Do your advertisements look exactly like what everyone else is sending? These things are all part of your shop’s brand. You can either choose to look, sound and act like everyone else, or build your own brand, tell your own story and set yourself apart.

Strategies For Success in Building a World-Class Shop

We are in an era whereas with each passing day technology is making pricing more accessible