A written warranty provides benefits for you and your customer. It sets expectations, protects both parties and is a great marketing tool that encourages repeat business.
This month’s column is for all those folks in automotive performance with a small business, as well as those looking to get into this segment of the industry. Automotive performance is this gray area that comes with risks and rewards as well as customers who don’t know what they don’t know. If you’re not careful,
Robert Bosch LLC has announced an update to its North American Engine Management warranty program. Effective November 1, 2016, all Bosch Engine Management part numbers active in the North America catalog will be covered by a limited lifetime warranty.
Designated “Call Before You Return,” the program features a tested and proven method of reducing returns for MPA’s Pure-Energy and Quality-Built new and remanufactured starters and alternators by borrowing some of the best practices from other industries and developing them into a preventive returns procedure specifically for the aftermarket.
Edelbrock announced a new free 3-year / 36,000 mile Limited Powertrain Warranty for their popular E-Force Supercharger systems. Edelbrock’s new Free Limited Powertrain Warranty applies to all E-Force Stage 1 systems and Stage 2 (Corvette only) systems supplied with a tuner and utilizing the Edelbrock calibration.
Spectra Premium Industries has announced a customer satisfaction warranty on its Mass Air Flow Sensors, Ignition Coils, Distributors, CAM & Crank Sensors and Synchronizers, effective immediately. Spectra Premium strives to provide premium quality products and excellent after-sales support, therefore this warranty will ensure customers are satisfied with their Engine Management products. “With our recent acquisition