PerTronix Performance Archives - Engine Builder Magazine
Pertronix Brands Becomes the Aeromotive Group

After acquiring Aeromotive Inc. and Waterman Racing Components in 2020, PerTronix Performance Brands has now become The Aeromotive Group. Uniting nine automotive brands under one parent company, the Aeromotive Group currently represents the following brands: Over the coming months, brands within The Aeromotive Group will launch new products at the 2023 SEMA Show and PRI Show and

PerTronix Names Sarah Lassek Chief Brand Officer

PerTronix Performance Brands, a provider of aftermarket automotive products, including ignition, exhaust, and fuel systems, has appointed Sarah Lassek as the chief brand officer, according to reports.  Lassek will be responsible for marketing initiatives for all brands within the group, which includes PerTronix Ignition, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive,

PerTronix Performance Brands Promotes Jeff Stacy

PerTronix Performance Brands has promoted Jeff Stacy to vice president of sales, where he oversees sales for all brands within the group, including PerTronix Ignition, JBA Performance Exhaust, Doug’s Original Headers, Patriot Exhaust, Compu-Fire, Spyke, Aeromotive Inc., Waterman Racing Components and Taylor Cable Products. He brings nearly 40 years of automotive industry experience to the

PerTronix Names New Investment Partner

PerTronix Performance Brands—the provider of aftermarket automotive products including ignition, exhaust and fuel systems—has announced a new investment partner, Charger Investment Partners private equity firm based in El Segundo, California. “Charger’s operational knowledge and investment background brings value to our organization and will support the growth of our brands and the ability to leverage future

Pertronix Acquires Taylor Cable

PerTronix Performance Brands, which is made up of key brands in the ignition, exhaust and fuel delivery segments, has acquired Taylor Cable Products, Inc., located in Grandview, MO. For over 90 years, Taylor Cable Products has provided products to the performance and racing markets, including its line of performance and racing spark plug wires, battery

Jenna Jefferies Joins PerTronix Performance Brands

PerTronix Performance Brands has announced industry veteran Jenna Jefferies has joined the company as its new national account manager. Jefferies previously spent 18 years at K&N as the national account manager and two years at Pilot Automotive as the vice president of sales.  Jefferies will be responsible for growing national account revenue and providing new

PerTronix Performance Acquires Aeromotive, Waterman Racing

PerTronix Performance Brands, a leader in aftermarket ignition and exhaust segments, announced it has acquired Aeromotive Inc. and Waterman Racing Components. Over the past 26 years, Aeromotive has designed and manufactured the highest quality fuel systems and components for the automotive aftermarket and OEM manufacturers. Aeromotive will continue to operate out of its Lenexa, Kansas