Engine Education and Training in 2021
Today’s tech schools are preparing students to work in all areas of the industry, from racing teams to engine shops. But, how much do they know after graduation?
Hiring and Retaining Engine Shop Employees
No matter what strategies you put in place in an effort to find new employees, just be sure that you cast a wide net and ensure that you find someone who has the desire to be in the shop, no matter what role it may be.
Customer Service in a Crisis
The world is collectively trying to manage a health crisis, and families and businesses are suffering. Quality customer service has never been more important to your business. Your customers need to feel taken care of, now more than ever. Unlike events that affect a single customer, a crisis affects many, if not all of
HP Academy Teaches EFI Online
The HP Academy was started to fulfill the need for some sort of formal training for EFI tuning. Two New Zealanders, Andre Simon and Ben Silcock, founded HPA in 2010.
Utilizing Instagram
“When we started, we had no business at all… that’s when I started using Instagram,” Yaghoubian says. “Back then I didn’t know a lot about social media, but it works for business really well, and especially the automotive industry on Instagram.”
Higher Revving Education
We’ve all seen the ads in magazines and online for schools, classes and seminars on tuning an ever-increasing number of engines and even transmissions in today’s cars and trucks. The better ones will include the use of a chassis dyno to show real-time results of the step-by-step methods they teach.
Chassis vs Engine Dyno
We spoke with a couple shops that utilize both dyno types to get their take on the advantages, disadvantages and reasons to have one over the other or both.
Tradeshow Season
While the rest of the world tends to slow down in the fourth quarter, our industry is starting to rev up. That’s because it’s tradeshow season, and the excitement for next year is always palpable!
OE Parts vs. the Aftermarket
Many of your customers believe that OEM parts are better than aftermarket parts. We wanted to dispel some of the myths once and for all. Without getting into the mud about which brands are better. It is important to note that not all parts are created equal, and this includes both aftermarket and OE replacement parts.
Setting Up an Instagram Account
The old saying goes, “A picture is worth 1,000 words.” Well, in the world of social media, that same picture is not just worth 1,000 words, but could also be worth thousands of dollars in new business for your engine shop. By now you’ve likely seen our features on setting up and utilizing Facebook for your business. Next on our ‘to-do list’ is an introduction to Instagram for those of you who haven’t started utilizing this social media platform.
The Potential in Differential
Is growth part of your business strategy? It comes in a lot of different forms, but when it’s adding a new service offering or product for your customers, it can be nerve-racking at the very least. The additional investment in tools, equipment, training or people weighed against the unknown outcome leaves you holding all the risk, unless there is something that’s a perfect fit.
How To Put Your Facebook Page To Work
A couple months ago, we walked you through the setup of a Facebook business page. Hopefully you’ve gone ahead and created that page and took some time over the last couple months to play around with ways to engage with an audience. If not, go back and check out the February issue. It’s worth your while to do so!
