VP Racing Fuels, Inc. has announced the addition of Dallas, Texas-based TMT Inc. to its growing roster of retail brand partners. Doing business under the “Whip In” name, TMT Inc. owns and operates 14 convenience stores and provides wholesale distribution of fuels to retail sites in the Dallas/Fort Worth area.

“We are extremely excited to adopt VP’s retail brand program,” said Mike Frank, president of TMT Inc. “My decision to go with the VP retail brand was easy. VP gives me the ability to separate my business from the competition and be unique in many ways.”

“First, VP offers a professional yet edgy image for my stations in a market where everyone is the same and no one stands out. I believe being different is important.”

“Secondly, because VP is well known by racers and performance enthusiasts nationwide, my stores become a magnet for fresh new business,” Frank added. “New business means increased gallons and profits. Lastly, the VP branded program focuses on reducing my expenses associated with fuel purchasing and credit card processing. Creating higher margins in these two areas are critical elements to the success of TMT Inc. The VP retail brand puts my business in the best position to compete at the highest level.”

“VP is thrilled to welcome TMT Inc. to the growing VP Racing Fuels retail brand family,” said Bryan Noonen, Regional Brand Manager at VP Racing Fuels. “This newly forged relationship is the first step in VP’s growth plan in the Dallas/Fort Worth area. The partnership anchors a total of nine VP-branded locations and gives VP instant credibility in the highly competitive Dallas/Fort Worth fuel market.”