F1 Drivers Ranked by Potential Instagram Earning Power - Engine Builder Magazine

F1 Drivers Ranked by Potential Instagram Earning Power

Formula 1 drivers are frequently the center of attention in the media. But what about when left to their own devices? Analysts at TopRatedCasinos.co.uk were intrigued by social media popularity and just how much F1 drivers could potentially bag through Instagram earnings.

TopRatedCasinos.co.uk revealed that Lewis Hamilton takes the top spot. With a whopping 20.4 million followers on Instagram, the Mercedes driver could potentially earn $67,780 per sponsored post. Not only is he boasting an impressive 265 points at the top of the F1 table, but he also has the highest earning potential of all current F1 drivers – $55,285 more than the second-place driver.

The second-highest F1 earner on Instagram is Charles Leclerc, potentially receiving $12,495 per post. Although lagging far behind first place, Leclerc’s earnings are still impressive thanks to his 3.7 million followers.

Daniel Ricciardo can earn the third-highest salary from Instagram, just $81 less than Leclerc, at an estimated $12,413.75 per post. The charismatic Aussie currently sits in fourth position in the table with 75 points for Renault and boasts 3.7 million followers on Instagram. 

Red Bull’s top-performing driver, Max Verstappen, can potentially earn up to $12,200 by utilizing sponsored posts on Instagram. Although he places as the fourth-highest earner, Verstappen maintains 162 points in the Formula 1 table, sitting closely behind Bottas. 

In fifth position is British driver Lando Norris who can expect an estimated $7,395 for each Instagram post. He has 2.2 million followers, 1,347 posts and currently sits in seventh place on the F1 table.

Following in sixth and seventh are Kimi Räikkönen and Carlos Sainz who could potentially receive $6,963.75 and $6,266.25 respectively through sponsored Instagram posts.

Which F1 Driver Could Earn the Most Through Instagram?

 DriverInstagram (@)FollowersPotential earnings per post ($)
1 Lewis Hamilton lewishamilton 20.4m$67,780
2 Charles Leclerc charles_leclerc 3.7m$12,495
3 Daniel Ricciardo danielricciardo 3.7m$12,413.75
4 Max Verstappen maxverstappen1 3.6m$12,200
5 Lando Norris landonorris 2.2m$7,395
6 Kimi Räikkönen kimimatiasraikkonen 2.1m$6,963.75
7 Carlos Sainz carlossainz55 1.8m$6,266.25
8 Valtteri Bottas valtteribottas 1.7m$5,908.75
9 George Russell georgerussell63 930k$4,631.25
10 Romain Grosjean grosjeanromain 907k$4,513.75
11 Alexander Albon alex_albon 870k$4,337.50
12 Pierre Gasly pierregasly 1.2m$4,266.25
13 Esteban Ocon estebanocon 696k$3,465
14 Nico Hulkenberg hulkhulkenberg 1m$3,393.75
15 Sergio Perez schecoperez 1m$3,328.75

*Note: Sebastian Vettel was not included as he does not have an Instagram account.

You May Also Like

Four Pikes Peak Legends to Earn Hall of Fame Status

Ari Vatanen, Beck Bechtelheimer, Clint Vahsholtz and Ted Foltz will be inducted into the Pikes Peak Hill Climb Museum Hall of Fame on June 20th in Colorado Springs.

The Pikes Peak Hill Climb Museum Hall of Fame is pleased to announce four outstanding inductees for 2024, Ari Vatanen, Beck Bechtelheimer, Clint Vahsholtz and Ted Foltz. The Hall of Fame induction ceremony will take place on June 20th in Colorado Springs.

Founded in 1997, the PPIHC Hall of Fame is committed to honoring and preserving the achievements of individuals and/or organizations who have left an indelible mark on the Race to the Clouds – whether they are competitors, organizers, officials, members of the press or volunteers. Anyone who shares a passion for speed and competition, in addition to a great respect for Pikes Peak – America’s Mountain, and plays a role as an ambassador for this famous race is eligible for a Hall of Fame nomination. A new group of inductees is welcomed every other year.

Race Winning Brands Names VP of Transmission Business

Race Winning Brands (RWB), a manufacturer of high-performance components based in Mentor, OH, has appointed Craig Stark as vice president of the transmission business unit. Stark joins the RWB team effective immediately and has experience in spearheading growth in the automotive manufacturing, distribution, and service sectors, including time as vice president of aftermarket sales at

Liberty Media Acquires MotoGP

The sale is worth $4.5 billion, according to the series.

Porsche Motorsport to Launch USAC-Sanctioned Endurance Series

Each round will feature a category for the Porsche 911 GT3 Cup car and a class for the Porsche 718 Cayman GT4 RS Clubsport.

Moser Engineering Acquires GearFX From Holley

Moser Engineering, a provider of aftermarket driveline products, has acquired GearFX Driveline and its assets from Holley Performance Brands. GearFX assets and production will relocate to Moser Engineering’s facilities in Portland, IN. Related Articles – Fight Against ICE Bans Continue Amid New Emission Laws – McLaren Racing’s Zak Brown Signs Extended Contract – Formula 1

Other Posts

NHRA Has a New Series – Pingel Top Fuel Motorcycle

Top Fuel Motorcycles will officially compete for championship points at four NHRA Mission Food National Events in 2024.

King Bearings Adds Two to its US Sales Team

King Bearings welcomes Steven Washington as director of aftermarket sales and Shane Turner as regional sales manager.

BendPak Founder Don Henthorn Has Passed Away

Henthorn grew BendPak from a small machine shop to a global leader in car lifts and garage equipment.

Lucas Oil Promotes Three Executives to Drive Growth and Development

New roles reflect ongoing strategy to enhance operational efficiency, drive domestic and global sales and expand strategic growth initiatives.