PRW International (PRW), a designer and global manufacturer of racing and performance aftermarket engine parts and accessories, has announced that Steve Whipple will become the company’s president and general manager. Steve is a veteran automotive industry executive bringing over 40 years of experience driving premium, innovative products to market and serving customers with best-in-class support.
Whipple is a member of the SEMA board of directors as well as the Custom Automotive Network (CAN) board of directors, formally Performance Warehouse Association (PWA). Most recently, Steve was the director, private label new markets at JEGS, which was acquired by Greenbriar Equity Group earlier this year. Steve was charged with finding industry partners where he could collaborate with designing, manufacturing, creating quality control systems, and establishing a marketing strategy that drives the JEGS private brand of products.
Steve also served as VP of Edelbrock sales and marketing for more than 20 years. Steve worked closely with Vic Edelbrock and the engineering group to develop new products that are relevant as well as industry leading. Steve also led Edelbrock’s extensive private label business serving many major brands within the performance industry as well as automobile, marine and farm equipment manufacturers worldwide. Also working with the major resellers such as e-comm retailers, third party sellers, warehouse distributors, large, big box retail stores, etc.
Prior to Edelbrock, Steve served as president and CEO of Nitrous Oxide Systems (NOS). Steve was also part of the team that supported the Fast and Furious movie franchise with technical and product assistance.
PRW has a tradition of supplying high-quality products for other manufacturers and distributors throughout the automotive industry. These items are distributed and sold under various private label and/or brand names throughout the United States as well as globally.
Bill McGloghlon, who founded PRW in 2004, will remain deeply involved in the company. Bill has maintained a commitment to uniquely designed product while maintaining industry leading dependability at an affordable price.
“As PRW continues to grow, it’s important that we keep adding talented individuals to our organization who can identify new opportunities in the marketplace and work together with our customers, our sales teams, our marketing team, and engineering staff,” McGloghlon says. “Steve’s unique background and leadership experience will also serve as a tremendous complement to our executive leadership team. Given Steve’s expertise and credentials, we think he’s a perfect fit for this new role.”
“I’m very excited for the opportunity to lead PRW,” Whipple says. “The PRW management team is highly experienced, capable and has the scope to roll out multiple new initiatives. The growth opportunity is tremendous and has a well-established foundation to launch into the future. Bill and his team have worked hard to get the company to this point. These are the facts that attracted me to PRW.”
For more info: www.prw-usa.com.