Business and Management
Marketing in the Age of Social Media
The ability to create a brand is no longer under the control of a product or service provider, nor the...
The ability to create a brand is no longer under the control of a product or service provider, nor the...
As we all know, the most powerful form of advertising always has been, and always will be, word of mouth....
All great companies have one thing in common: They realize industries and consumers need change, so they follow their customers....
There is an expression that has been around our industry for decades that says if you run a good, ethical...
One of the single greatest challenges engine shop owners face today is finding and hiring superstars. Here are some tips...
Since it’s becoming increasingly difficult to find and hire the superstars, I would like to use this article to help...
Now that the holiday season is upon us, there are a number of things you can do to drive up...
The reality is that regardless of how well you treat customers, and no matter how pleased they are with your...
Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find...
Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their business....
With today’s uncertainty, and with all the restraints that lenders have put into place, this still may be the best...
In order for people to buy engine services from you, three things need to occur: they need to like you,...
When properly written, non-solicitation agreements state if an employee leaves your company they will have every right to compete, but...
Here are what I’ve discovered to be the best-kept secrets when it comes to dealing with sales objections. 1. Accept...
We are in an era whereas with each passing day technology is making pricing more accessible
When it comes to setting your long-term goals, the best advice I can give you is to make sure that...
There was a time in our industry when shop owners were the only ones who knew the cost of their...
Here are six easy steps that will not only help you create team spirit, but will help you build a...
During the interview with Janke, we were discussing thethings that shop owners can do to get top dollar for their...
There’s a lot to be said for that, but even if you’re pleased with theperformance of your business, you still...
