I’ve actually lost track of how long it’s been since people started claiming print was dead. It’s been a while! Now, I understand the ‘print is dead’ claim might be different for newspapers than it is for magazines, but I can tell you this – the content landscape has certainly been shifting. When I look
Allied Machine & Engineering Corp has announced updates to its Product Selector online recommendation tool. The program, which customers can use to find new tools to meet their needs or access critical data about their existing equipment, has been expanded to include more drilling products from the Allied catalogue.
According to Engine Builder’s latest Machine Shop Market Profile, 56 percent of our readers don’t use a website for marketing and sales of their services. That needs to change. Here are some helpful tips to get your business into the 21st century.
There’s no doubt that consumers’ online activity has made a massive, lasting impact on marketing strategy. More than 2 billion consumers go online regularly, thanks to exponential growth in connectivity and devices like smartphones and tablets, according to a recent Google study entitled, “Brand Engagement in the Participation Age.”