Federal-Mogul Motorparts has unveiled the new name and logo of the performance track at M1 Concourse in Pontiac, MI. The new, state-of-the-art, 1.5 mile automotive performance track, which is scheduled to open in June, will be known as Champion Motor Speedway.
The new name and logo will be presented to the public for the first time at the M1 Concourse display at AutoRama Detroit, Feb. 26 – 28 at Cobo Center.
“The Champion auto parts brand is synonymous with motorsports around the world,” said Brad Oleshansky, founder and CEO, M1 Concourse. “Adding the Champion name to the performance track at M1 Concourse is a significant milestone in the development of this exciting destination for automotive enthusiasts. We are thrilled to be moving forward in our partnership with Federal-Mogul Motorparts, and we’re grateful for their support.”
“We take pride in supporting our industry and our hometown of greater Detroit through Champion Motor Speedway,” said Laura Soave, senior vice president, chief marketing & communications officer, Federal-Mogul Motorparts. “We can’t wait to welcome people from around the country and the world to this must-see addition to Detroit’s automotive community, this summer.”
Champion is one of more than 20 brands offered by Federal-Mogul Motorparts, which provides parts and components for virtually every vehicle, both modern and vintage.
M1 Concourse is a $40 million-plus development being built on an 87-acre former General Motors plant site in Pontiac, Mich. The development will include a private community of more than 250 private garages, a 1.5-mile performance track and a public experiential restaurant and retail destination. Champion Motor Speedway will be utilized for a variety of purposes. Most notably, it will available to the automotive industry for testing, training and marketing events. M1 Concourse will also offer a multitude of events open to the public, including driving schools, open track days, autocross and more. Owners of the Private Garages at M1 Concourse will have track access through the M1 Motorsports Club.
For more information: www.m1concourse.com.