APRA Gets Social - Engine Builder Magazine

APRA Gets Social

Bill Gager, president of
the Automotive Parts Remanufacturers Association (APRA), announced that
the association is increasing its presence on social media platforms.

 

“We have come to realize that these are great tools we can use to
connect more consistently with our members,” Gager said. “With a billion
users on Facebook and YouTube each month and more people using their
phones to get on the Internet, it’s clear that social media is the place
to communicate. We also want to encourage our members to be on the
social media grid because there are so many opportunities there to build
a business community and gain access to customers.”

 

APRA COO Mark Kothe said the staff is tweeting, posting, liking,
linking, and excited to be more visible on the social web. “We hope to
gain some momentum as we head to the Big R Show in November. We have
already posted information about travel deadlines and discounts, and
there is even a Twitter hashtag (#BigRShow) so we can use these channels
to communicate before, during and after the event.”

 

In addition to the Reman Central channel on YouTube (youtube.com/remancentral), the APRA can be found at:

Facebook.com/apra.org

Twitter.com/buyreman

Linkedin.com/company/automotive-parts-remanufacturers-association.

 

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