TORC: The Off-Road Championship, the nation’s premiere short-course, off-road racing series, has announced that VP Racing Fuels will be its Official Fuel for the 2014 season. All TORC competitors will be powered by the companys high-performance racing fuels beginning with the April 5-6 “Duel in the Desert” race in Primm, NV.
As part of its sponsorship, VP will establish a contingency program to reward racers based on performance parameters. In addition, VP will provide trackside fuel service at each event, which will include an online pre-order procedure to provide for convenient delivery of specific fuels to teams at the track.
“We believe in BJ Birtwells vision for off-road racing and are excited to partner with him and his team as the Official Fuel of TORC,” said Steve Scheidker, VPs Director of Marketing. “Over the years, VP has become the fuel of choice for many TORC competitors, so the partnership is a natural fit. It also provides a unique opportunity to build awareness for VP Racing Fuels and our growing roster of consumer products, as well as the VP-branded gas stations that are part of our retail branding initiative.”
As the Official Fuel of TORC, VP will gain extensive brand visibility through media exposure including television, radio, print, digital and social media as well as display space, track signage and fan activation at TORC events.
“We are very proud to have a partner with the stature of VP Racing Fuels join the TORC team as our Official Fuel,” said TORC President BJ Birtwell. “VP has an extraordinary legacy in motorsports, and its exciting to be part of that family. Were also confident that our drivers will appreciate the performance benefits of VP Racing Fuels.”
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