Permatex to Sponsor StarCom Racing in 2019 Daytona 500 - Engine Builder Magazine

Permatex to Sponsor StarCom Racing in 2019 Daytona 500

Permatex will be returning to NASCAR competition with StarCom Racing at the 2019 Daytona 500 on February 17, 2019. The sponsorship of StarCom’s 00 Camaro and driver, Landon Cassill, in the Monster Energy NASCAR Cup Series’ premier event represents Permatex’s first participation as a NASCAR team corporate sponsor in almost four decades.

Permatex will be returning to NASCAR competition with StarCom Racing at the 2019 Daytona 500 on February 17, 2019. The sponsorship of StarCom’s 00 Camaro and driver, Landon Cassill, in the Monster Energy NASCAR Cup Series’ premier event represents Permatex’s first participation as a NASCAR team corporate sponsor in almost four decades.

Paco Agrafojo, Permatex director of marketing, announced the StarCom sponsorship and noted, “Racing has been in Permatex’s DNA since the company started in 1909, so we are very excited to partner with StarCom Racing and Landon Cassill at this year’s Daytona 500. This is a great opportunity to introduce the Permatex brand to the newer generation of NASCAR fans, as well as keep the excitement going with loyal customers who have trusted Permatex products for years.”

Permatex has a long and storied history in motorsports, and has supported many types of professional and amateur racing venues from circle tracks to drag strips to road circuits. Ever since founder, Constant A. Benoit Sr., began using his innovative sealants to prevent head gasket blowouts in endurance racecars in 1915, car builders and race teams around the world have relied on Permatex gasketing, threadlocking, sealing, and lubricating products to make sure their cars are as durable and reliable as possible.

In 1936, legendary stock car driver, Bill France Sr., boldly assembled the engine of Milt Marion’s #23 racer using only Permatex sealants and helped him win the first stock car race at Daytona. Marion then drove an additional 20,927 miles across the country, probably the first “Lap of America”, just to see what the Permatex gaskets could do. In the mid 1970s, Bobby Allison made a 300-mile endurance run at Talladega using an engine that was assembled with Permatex gasket makers and threadlockers in place of cut gaskets and lock washers.


Permatex was actively involved as a NASCAR supporter and title sponsor from 1948 to 1977. The Permatex 300, inaugurated in 1966, was only the second race on the NASCAR schedule to be named for a corporate sponsor.

“Permatex and motorsports go back a long way, as does my passion for the sport,” said Michael Kohler, StarCom Racing CEO. “Bringing Permatex back to Daytona, but this time for the Great American Race, has myself and my partners pumped for the launch of our 2019 season! We look forwarding to showcasing Permatex’s well-known and trusted brand on the big stage.”

“Racing is the ultimate challenge for our products and a great confidence builder for all of our customers, especially when they see how well our products perform under the extreme demands of racing,” notes Donny Braga, Sr., marketing manager at Permatex. “While we are competing at Daytona, we hope to shed the spotlight on two of our newest innovations, Permatex Orange Threadlocker, a new High Strength Removable Threadlocker, that that combines the holding power of a red threadlocker but provides the removability of a blue threadlocker and can be removed with hand tools, and our popular Permatex Right Stuff® Gasket Maker, trusted and used by mechanics for years and now available in a 3oz squeeze tube called the Right Stuff 90 Minute Gasket Maker.”

For more info: permatex.com

You May Also Like

Dayco Recruits Craig Frohock as its New Aftermarket/Belt CEO

Dayco, a leading engine product and drive systems manufacturer for the automotive, heavy-duty and industrial market segments, is delighted to announce that Craig Frohock accepted the opportunity to join Dayco Aftermarket and Belts as its new Chief Executive Officer, effective January 16, 2023. Reporting directly to the Board of Dayco, Craig is responsible for the business

Dayco, a leading engine product and drive systems manufacturer for the automotive, heavy-duty and industrial market segments, is delighted to announce that Craig Frohock accepted the opportunity to join Dayco Aftermarket and Belts as its new Chief Executive Officer, effective January 16, 2023. Reporting directly to the Board of Dayco, Craig is responsible for the business unit’s global operational performance and strategic direction. 

WyoTech to Unveil New Campus Expansion

WyoTech, a leading U.S. automotive, diesel, and collision trade school, announces it will host an open house on Nov. 19 to unveil the 90,000-square-foot expansion to its Laramie, Wyoming campus. The $16 million expansion will allow the school to increase its capacity to 1,200 students to accommodate a rapidly growing enrollment. Related Articles – Holley

Holley Announces 2023 Event Dates

Holley Performance Parts has revealed the dates for its popular high-performance race events, including an all-new gathering for LS enthusiasts in Texas.  Related Articles – Nominations Open for SEMA Hall of Fame – Shelby American to Build 750hp Mustang for Carroll Shelby’s 100th Birthday – The 2023 Engine Performance EXPO Starts Today! Holley is again

2023 Drive for Diversity Driver Development Class Announced

NASCAR and Rev Racing have announced the next generation of drivers participating in the NASCAR Drive for Diversity Driver Development Program. Following a national and international search, eight talented drivers were selected for the newest class after participating in the Advance Auto Parts Drive for Diversity Combine. Related Articles – Lucas Oil Welcomes 15th Year

Joe Morrison Teams With Herzhauser for Switch From Top Fuel to Funny Car in 2023

Joe Morrison, who gained a loyal following over his first three seasons in Top Fuel, will switch to the nitro Funny Car class in 2023, driving for East Coast-based owner Mark Herzhauser. Related Articles – Jesel Valvetrain Founder Dan Jesel Has Passed Away – Josh Steinmetz Named Hot Shot’s Secret Brand Manager – Hoonigan Co-Founder

Other Posts

NGK Spark Plugs Adds Jeffrey Schlenker as GM of Purchasing

NGK Spark Plugs (U.S.A.)—the Wixom, Michigan-based manufacturer of ignition parts and sensors—has announced Jeffrey Schlenker has joined the company as general manager of Purchasing.   Related Articles – Ralph Sheheen Among Inductees for 2023 National Sprint Car Hall of Fame – SEMA Statement on the Status of the Recognizing the Protection of Motorsports (RPM) Act –

Ralph Sheheen Among Inductees for 2023 National Sprint Car Hall of Fame

The National Sprint Car Hall of Fame has announced its 2023 inductees, who will be honored on Saturday, June 3, for the 33rd induction ceremonies in Knoxville, Iowa. Among the names is SPEED SPORT’s Ralph Sheheen, who also serves as the host of PRI’s Grand Opening Breakfast.  Related Articles – Introducing Screen to Speed Powered

SEMA Statement on the Status of the Recognizing the Protection of Motorsports (RPM) Act

SEMA and PRI must share that despite strong Congressional backing and extraordinary support from the racing community, the 2021-2022 Congressional session is ending without passage of the RPM Act. Related Articles – Hot Shot’s Secret Signs Two Year ODSS Title Sponsorship – Chris Douglas Named President, CEO of Edelbrock Group – Kyle Fickler Joins ProCharger

Race Winning Brands Strengthens MGP Connecting Rods Team

As a leading manufacturer of performance components for the automotive and powersports markets, Race Winning Brands (RWB) is proud to announce a new member of its dedicated team to further support customers and racers with the addition of Ross Clark in a Technical Sales role, focused on the MGP Connecting Rods brand with supplementary support