Lubrication Specialties Inc. Announces New Digital Marketing Manager - Engine Builder Magazine

Lubrication Specialties Inc. Announces New Digital Marketing Manager

Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret brand of performance additives and oils, has announced Josh Steinmetz as the company’s new Digital Marketing Manager.

Steinmetz brings over a decade of creative and digital marketing experience to the company’s growing marketing team. With a background in developing marketing strategy, social media, advertising management, creative production, website maintenance, photography and videography, he brings a broad-based skill set to the position. 

As digital marketing manager, Steinmetz will be responsible for developing the digital strategy, content, analytics and ROI for all Hot Shot’s Secret 35+ products across multiple markets with a goal of ensuring a future-state mindset to emerging industry and consumer digital media trends to build brand awareness and loyalty.

Previously, Steinmetz served as the digital communications director for the National Tractor Pullers Association (NTPA) from February 2010 until he came on board with Hot Shot’s Secret in December 2019. His experience with NTPA was instrumental in the development of a robust NPTA sponsorship for Hot Shot’s Secret in 2020 that included promotional activities at all events, addition of banners, decals and PA announcements, inclusion in NTPA’s TV series, exposure at top retail locations and Hot Shot’s Secret research and product testing with top level drivers.

“We are very excited to have Josh join our marketing team,” says LSI Director of Marketing Nikki Stoughton. “His extensive experience within a major diesel performance market with NTPA coupled with his natural problem-solving engineering mindset makes him an ideal fit for our department.”

For more information: lubricationspecialties.com or hotshotsecret.com.

You May Also Like

Registration Opens for 2024 PRI Show

Taking place December 12-14 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the 2024 PRI Show will feature over 1,000 exhibiting companies.

Registration for the 2024 PRI Show is now open at PRI2024.com/Attend. Taking place December 12-14 at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis, the 2024 PRI Show will connect buyers with representatives from over 1,000 exhibiting companies who are eager to showcase their latest products, services, machinery, simulation and testing technologies, trailers, and more.  

Private Tour of Team Penske Fetches $27K at Auction

The top bidder and five guests receive a private two-hour “Behind the Scenes VIP Tour” of Team Penske with proceeds donated to the MSHFA.

Guillermo Santa Cruz Named President of Homestead-Miami Speedway

Santa Cruz takes over for long-time Homestead-Miami Speedway executive Al Garcia.

Building Plans Revealed for Lucas Oil Indianapolis Raceway Park

The plans include a new Wally Parks Tower, renovated suites, a new fan entrance, and moving the professional pits.

World of Outlaws Announces Finals Schedule

The World of Outlaws World Finals Championship weekend at The Dirt Track at Charlotte is set for Wednesday-Saturday, November 6-9.

Other Posts
A Custom Cosworth V10 Engine will go in Red Bull’s RB17 Hypercar

Only 50 examples of the RB17 will be produced, and it is the latest hypercar to feature a Cosworth engine.

Melling to Giveaway ‘Crew Member for a Day’ Experience

Coming off their Melling Supports Cars Show, Melling is now offering the chance to be an NHRA crew member for a day at the NHRA US Nationals.

John Force Leaves Hospital for Rehab Center

John Force has left VCU Medical Center for a rehab facility selected because of its success in treating other race car drivers with similar issues.

Lubrizol Additive Solutions for GF-7

Lubrizol’s additive solution to meet new performance requirements will enable oil marketers to upgrade to ILSAC GF-7 with ease.