The Retrofit Source, (TRS), a designer, marketer, distributor and e-commerce retailer of performance automotive lighting solutions, has announced Brian Reese as its new CEO. He succeeds Matt Kossoff, who will become TRS Chief Product Officer and remain on the board of directors.

Reese is a veteran automotive industry executive and former CEO of Race Winning Brands, a manufacturer of racing and high-performance parts. He has over 20 years of experience fueling premium brands with innovative products and serving customers with best-in-class support in the automotive aftermarket.

Founded in 2005 and headquartered in Atlanta, TRS offers premium automotive lighting products for enthusiasts and need-based customers looking to increase the performance and aesthetic of their headlights, taillights and accent lights. The company features proprietary brands including Morimoto, Profile Performance and GTR Lighting.

“The Retrofit Source impressed me as a proven trendsetter, and an authority within the space, that created the standard in automotive lighting and continues to lead the market with premium brands,” said Reese. “The company has built an impressive following of engaged enthusiasts not only by creating innovative products from leading brands, but also by educating customers across video channels and social platforms with in-depth product reviews and how-to content. I welcomed the opportunity to join founder Matt Kossoff and the management team to lead The Retrofit Source in its next phase of growth.”

“I’m excited to welcome Brian Reese as the CEO of The Retrofit Source as his experienced leadership and automotive focus bring great value to the team,” said TRS founder Matt Kossoff. “With a huge addressable market in front of us, I’m thrilled to renew my focus on product and continue feeding our company’s forward momentum by driving trendsetting innovation.”