Brian Tarnacki, a widely respected expert in building strong brands at every level of the auto care and commercial vehicle industries, has joined Pinnacle Media, a full-service marketing communications agency with clients in the global transportation, manufacturing, software and professional services markets.

Tarnacki, vice president of brand development for Pinnacle, has more than 30 years of experience as a brand strategist with vehicle parts suppliers and leading advertising agencies. He assists the firm’s clients in optimizing their brands through strategic initiatives such as market research, competitive analysis, customer analysis, brand positioning, and developing and implementing impactful marketing programs.

Tarnacki was founder and chief strategist of Motor City Brand, a marketing consulting firm. Prior to launching his company, he managed brands for nearly 20 years with Federal-Mogul Motorparts. Tarnacki also managed brands with Tenneco and was a partner with J. Walter Thompson Advertising Worldwide. He worked at other leading advertising agencies, including BBDO and Doner, earlier in his career.

“Our team has worked closely with Brian for more than 20 years, both through our agency relationships with Federal-Mogul and Tenneco and, later, as he built Motor City Brand,” said Pinnacle Founder and President Drew Shippy. “He brings us a wealth of relevant experience, having been a driving force behind some of the industry’s iconic brands, including ANCO, Fel-Pro, MOOG, Champion, Wagner, Monroe, Walker, Rancho and Bosch.”

For more info: www.pinnmedia.com.