Tesla Aftermarket Pioneer T Sportline Announces Brian Reese as CEO - Engine Builder Magazine

Tesla Aftermarket Pioneer T Sportline Announces Brian Reese as CEO

Kian Capital-backed T Sportline, a leading designer, marketer, distributor and e-commerce retailer of premium-branded aftermarket parts and accessories designed specifically for Tesla and other electric vehicles, today announced that Brian Reese has joined the company as Chief Executive Officer. He joins T Sportline co-founders, Jon Pek and Elie Rothstein, who will continue respectively as VP of Product Development and VP of Sales & Marketing.

Reese is a member of the Specialty Equipment Market Association (“SEMA”) Board of Directors and has over twenty-two years of experience fueling premium direct-to-consumer brands with innovative products in the automotive aftermarket. He most recently served as Chief Executive Officer of Driven Lighting Group (“DLG”), the leading source of premium-branded automotive enthusiast lighting products, which was acquired by Wheel Pros, a designer, manufacturer and distributor of proprietary-branded aftermarket vehicle enhancements for light trucks, SUVs, passenger cars and ATVs/UTVs. Prior to DLG, Reese was Chief Executive Officer at Race Winning Brands, a manufacturer of racing and high-performance parts sold to automotive and powersports markets.

“Brian’s successful track record leading premium branded automotive aftermarket enthusiast companies and sophisticated e-commerce business models made him the perfect partner to lead us as we enter into this next phase of growth,” said Pek. “He is equal parts strategic leader and innovator, having the unique ability to anticipate consumer need and capitalize on emerging opportunities.” Rothstein added, “I am excited to welcome Brian as CEO as he shares our vision for T Sportline’s potential and brings the rapid business scaling experience we’ll need.”

T Sportline, founded in 2013, is a pioneer and leading provider of premium-branded aftermarket parts and accessories designed specifically for Tesla vehicles. The company has developed a full suite of custom wheels and interior and exterior accessories that inspire customers interested in upgrading their Model S, Model 3, Model X and Model Y with modifications that not only enhance the look of their cars but also provide tangible performance gains. A digitally native business, T Sportline sells both direct-to-customer via e-commerce and through a wholesale network of dealers, delivering a rich online content experience for Tesla enthusiasts.

“T Sportline impressed me as an authentic first-mover and trendsetter in the red-hot EV market—an authority within the space with tremendous potential to grow,” said Reese. “The company has established itself as the destination for all things EV, anchored with an impressive offering of must-have Tesla upgrades. I look forward to partnering with Jon and Elie to further solidify our position in the Tesla aftermarket and leverage that position to quickly expand to other EV platforms.”

Kian Capital, a middle-market focused private investment firm, invested in T Sportline in June 2021. T Sportline represents Kian’s third platform investment in the automotive aftermarket space joining Driven Lighting Group (exited in September of this year) and The Eastwood Company in the firm’s Fund II portfolio. The partnership reinforces Kian’s focus on investing in branded/enthusiast DTC companies with a differentiated strategy, a robust e-commerce presence and superior product lines that result in a highly-engaged customer base.

Rick Cravey, Partner at Kian Capital, commented, “This is the second time we are partnering with Brian after he achieved incredible growth leading Driven Lighting Group. He is renowned in the automotive aftermarket space for successfully scaling businesses by complementing organic growth with value-accretive acquisitions. We are confident in his and the team’s ability to continue on T Sportline’s impressive growth trajectory.”

Kian Capital and T Sportline are actively looking for partnerships and acquisitions to help the company serve new EV platforms. The planned addition of an Atlanta facility will expand T Sportline geographically to shorten fulfillment time, serve more customization customers and increase square footage to support growing product lines. Contact David Duke, Partner, Business Development at Kian, at [email protected] with interest.

You May Also Like

Liberty Media Acquires MotoGP

The sale is worth $4.5 billion, according to the series.

Liberty Media, parent company of Formula 1, has reached an agreement to acquire MotoGP. The agreement will see Dorna Sports – the exclusive commercial and television rights holder of the motorcycle series – remain an independently run company under the banner of Liberty Media's Formula One Group.

Carmelo Ezpeleta, who has been CEO since 1994, will remain in his position and continue to run the series with his management team from its current headquarters in Madrid.

Porsche Motorsport to Launch USAC-Sanctioned Endurance Series

Each round will feature a category for the Porsche 911 GT3 Cup car and a class for the Porsche 718 Cayman GT4 RS Clubsport.

Moser Engineering Acquires GearFX From Holley

Moser Engineering, a provider of aftermarket driveline products, has acquired GearFX Driveline and its assets from Holley Performance Brands. GearFX assets and production will relocate to Moser Engineering’s facilities in Portland, IN. Related Articles – Fight Against ICE Bans Continue Amid New Emission Laws – McLaren Racing’s Zak Brown Signs Extended Contract – Formula 1

Fight Against ICE Bans Continue Amid New Emission Laws

The EPA has taken a small step in the right direction by providing automakers and specialty aftermarket businesses additional time to develop innovative solutions to reduce emissions.

McLaren Racing’s Zak Brown Signs Extended Contract

McLaren Racing CEO Zak Brown has extended his contract with the Woking, United Kingdom-based organization until 2030. Brown, who initially joined McLaren Racing in 2016 as the executive director of McLaren Technology Group, assumed the role of CEO in April 2018.   Related Articles – NHRA Has a New Series – Pingel Top Fuel Motorcycle – King

Other Posts

Lucas Oil Promotes Three Executives to Drive Growth and Development

New roles reflect ongoing strategy to enhance operational efficiency, drive domestic and global sales and expand strategic growth initiatives.

Holley Appoints Two New VPs to Accelerate Growth

Automotive industry experts Charlie Taylor and Will Robbins join Holley Performance Brands to lead digital strategy and consumer product strategy, respectively.

Shop Boss Introduces PayPal and Venmo Payment Option

Shop Boss, a web-based shop management software, has become the first shop management software to launch fully integrated PayPal and Venmo payment capabilities. The new feature of Boss Pay, Shop Boss’ all-in-one payments platform, is exclusively for Text-to-Pay customers and enables shops to drive revenue, promote next-gen appeal, and seamlessly integrate with their existing checkout.  Related

The Winners of 25th Annual TX2K

After a week of racing, the 25th TX2K is in the books, and champions have been crowned in the 13 drag racing classes, as well as four roll racing classes. The event, which started in 2000, has become an annual proving ground to see where the mark stands in a multitude of classes, as well