Dale Earnhardt Jr. Announces Senior Executive Changes - Engine Builder Magazine

Dale Earnhardt Jr. Announces Senior Executive Changes

Mooresville, North Carolina-based Dale Earnhardt Jr. has announced a series of executive-level promotions, the most significant being Kelley Earnhardt Miller’s appointment to the CEO role. Earnhardt Miller will oversee all Dale Jr. companies, including the Dale Jr. brand, JR Motorsports, Dirty Mo Media, DEJ Management, and The Dale Jr. Foundation.

Already the backbone of the entire Dale Jr. enterprise, Earnhardt Miller has managed the career of her NASCAR Hall-of-Fame brother since 2001 and built JR Motorsports into a multi-championship-winning organization with more than 100 victories, company officials stated. In addition, she is the recipient of sports business achievements, including Charlotte Business Journal’s Top 25 Women in Business honor, the Lyn St. James Foundation’s Opportunity Award, and Sports Business Journal’s Game Changers. Earnhardt Miller also recently authored the book “Drive: 9 Lessons to Win in Business and in Life.”

“Kelley is one of the most prominent businesspeople in motorsports, and for [a] good reason,” Earnhardt Jr. said. 

In addition, the following appointments have been announced:

  • Mike Davis has been named president and Executive Producer of Dirty Mo Media.
  • Tony Mayhoff will expand his responsibilities to lead management of the Dale Jr. brand as vice president, Strategy and Development for DEJ Management. 
  • Longtime motorsports licenser and marketer Joe Mattes has been promoted to senior vice president, Business and Strategy, for JR Motorsports. 
  • L.W. Miller has been named Senior Vice President of Motorsports. He will continue to direct JRM’s competition department as he has done since 2011.


For more information, visit dalejr.com

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