MAHLE: Choice of Champions Promotion Starts - Engine Builder Magazine

MAHLE: Choice of Champions Promotion Starts

MAHLE Aftermarket Inc. announces the launch of its 2023 “MAHLE: The Choice of Champions” promotion. Now through September 23, technicians can enter the sweepstakes for the chance to win one of two custom-built vehicles engineered by some of the industry’s finest racing and automotive enthusiast legends. The vehicles up for grabs are a Petty’s Garage Z06 Corvette and a Jeep Gladiator built by Casey Currie and CRC. Both feature the latest MAHLE components and high-performance vehicle parts. 

“Last year’s ‘Choice of Champions’ was such a great success we couldn’t wait for this year’s promotion to begin,” said Jon Douglas, president, MAHLE Aftermarket North America. “This program really demonstrates the deep appreciation that we have for our customer base. And we are looking forward to the coming months during which we plan to showcase the Corvette and the Jeep at events and locations around the country. The grand prize will be awarded via a live drawing during a special, onsite ceremony in the MAHLE booth at AAPEX on October 31.”

Technicians are eligible for the MAHLE: The Choice of Champion sweepstakes with the purchase of any qualifying MAHLE, CLEVITE or BEHR product. At the conclusion of the promotion, four finalists will be selected at random from all entries received. Each finalist gets a trip for two to Las Vegas to attend the AAPEX show.

In addition to once again being an integral sponsor of the Choice of Champion’s promotion, participating in a variety of promotional events throughout the year (including the winner’s drawing at AAPEX 2023), Richard Petty, founder, Petty’s Garage and NASCAR Legend, and his team have engineered a personalized Corvette as one of this year’s prizes up for the taking.

“This MAHLE Corvette is one of the neatest looking cars we’ve ever built,” said Richard Petty. “You can’t miss it when it’s rolling down the road. After you get behind the wheel of a car like this with 1,000 horsepower, you will never forget it. Somebody is going to be very lucky.”

Casey Currie, founder, Casey Currie Racing and former off-road racing driver, is thrilled to once again be a part of this one-of-a-kind, vehicle giveaway and to be able to contribute a custom Jeep build as one of the two grand prizes. 

“Off-road-ready, and manufactured with advanced MAHLE parts, this unique and highly personalized Jeep Gladiator has been designed to provide its driver and passengers with the ultimate off-road experience,” said Casey Currie.

The MAHLE: The Choice of Champions sweepstakes will also feature random monthly drawings for “Swag Packs” that will include merchandise from Team MAHLE racing partners.

“Our team at John Force Racing is excited to join MAHLE and their racing partners in support of this incredible sweepstakes,” said John Force, founder, John Force Racing and Championship NHRA Funny Car Racer. “We had the chance to see the vehicles up close and personal in all their glory, especially that Corvette. The amount of detail, time and care put into these builds is obvious. Both Currie and Petty’s Garage really outdid themselves. Whoever wins is going home with something special.”

To participate, each purchase of a qualifying MAHLE, CLEVITE or BEHR product must be registered at Selected products will qualify for multiple entries. NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of the 48 contiguous U.S./D.C., age 18 or older, who are professionally employed by or the owner of a company whose primary business is commercial automotive repair at the time of entry. Void in AK, HI and where prohibited by law. Begins 12:00:01 AM ET on 5/15/23; ends 11:59:59 PM ET on 09/23/23. Total ARV of all prizes: $85,600. Odds of winning will depend on the number of entries received for each drawing. Limit: Fifty (50) entries per Eligible Company per day. For Official Rules, how to enter without a purchase, list of qualifying products, prizes, and entry period schedule, see Sponsor: MAHLE Aftermarket Inc., 23030 MAHLE Drive, Farmington Hills, Michigan 48335.

Be sure to follow the MAHLE Facebook ( and Instagram ( pages for the latest promotion updates, including footage of the vehicles and special messages from the sponsors. And visit for full promotion details.

For more information about MAHLE Aftermarket and its brands, visit, or contact your local sales representative.

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