Circle D Specialties Acquires Reid Racing - Engine Builder Magazine

Circle D Specialties Acquires Reid Racing

Circle D Specialties, a manufacturer of high-performance torque converters and driveline components for the automotive aftermarket, has announced the acquisition of Reid Racing, a manufacturer of performance transmission cases and specialty heavy-duty axle components for off-road vehicles. This strategic acquisition expands Circle D Specialties’ product portfolio and positions the company as a comprehensive provider of performance solutions for enthusiasts and racers alike.

“We are beyond excited for the new journey for Circle D, Reid Racing was a name that I have always admired and respected throughout my automotive career,” says Chris Sehorn, CEO of Circle D Specialties. “The Reid’s have built an amazing business with exceptional products that the fastest cars in the world rely on. My father coined the name Circle D Specialties rather than Circle D Converters with the goal to one day diversify into other avenues of racing – this transaction is a step in that direction as we take our first leap outside of the converter world. We see this acquisition as a perfect fit, as we look forward to building upon the top-notch level of support and the standard of quality that both companies were founded on. Two brands, one finish line.”

Reid was founded by Dennis and Debra Reid through a corporate spin-off from another company the couple had founded, Dedenbear Products, Inc. The Reid’s started Dedenbear in 1979. Reid Racing’s products, such as transmission cases, bellhousings, steering knuckles, etc., have grown to be widely used in racing disciplines, including drag racing, off-road racing, and circle track racing. The company positions itself in the market place as offering a premium product at a premium price.

“This acquisition is a natural fit between two of the transmission industry’s leading companies,” says Dennis Reid, founder of Reid Racing Inc. “Circle D Specialties has had phenomenal growth and is extremely quality conscious, while Reid Racing is the gold standard in aftermarket transmission cases. This portrays a bright future for the combined companies. I would like to express my gratitude for all the hard work and dedication that our employees and partners have put into building Reid Racing into the company that it is. I have no doubt that Reid Racing is in good hands at Circle D Specialties and look forward to an exciting future. I will be staying on as a consultant for a period of time to help ensure a smooth transition between the two companies.”

With the acquisition of Reid Racing, Circle D Specialties now offers a comprehensive range of performance products for both the drivetrain and undercarriage, providing enthusiasts and racers with a single source for performance transmission needs. The company is committed to continuing the legacy of both brands and providing customers with the highest level of quality, innovation, and performance.

Over the next several months, Circle D will be transitioning and consolidating Reid’s Concord, CA operations into their existing 58,000 sq.-ft. facility in Houston, TX. The Spartan Group acted as exclusive financial advisors to Reid Racing on the transaction.

You May Also Like

Supreme Court Decision Helps Auto Aftermarket Against Federal Overeach

The court’s decisions overturned what is known as the Chevron Doctrine.

The U.S. Supreme Court delivered a huge win for industries impacted by federal overreach recently. In its decisions in Loper Bright v. Raimondo and Relentless v. Commerce, the high court has provided increased regulatory certainty to small businesses around the country, including specialty automotive aftermarket companies, that have been adversely impacted by federal regulatory overreach.

LSI Chemical Adds New Business Development Manager

Stalnaker will develop the strategy for growing LSI Chemical’s partnerships and product sales to a global market and will represent LSI Chemical at all trade events.

Starrett Introduces Touchscreen Wireless Digital Indicator

Starrett’s W4900 Wireless Digital Electronic Indicator innovation features touchscreen technology, digital and analog readouts, seven languages, wireless output, and more.

Clint Vahsholtz Honored at 2024 Pikes Peak Hall of Fame Induction

Clint Vahsholtz was inducted to the 2024 Pikes Peak Hill Climb Hall of Fame on June 20 along with broadcaster, Beck Bechtelheimer, and local racing hero, the late Ted Foltz.

Radford Racing School to be Final Stop on Hot Rod Power Tour West 2024

This year’s five-day tour will cruise from Southern California through the Western U.S., ending at the famous Radford Racing School in Chandler, AZ.

Other Posts
Circle D Specialties Pro Series 6L80E Torque Converter

Circle D Specialties’ Pro Series 6L80E Torque Converter is 245mm and available in stall speeds from 3,000-4,400 rpm.

torque converter
Chris Patterson Shows Us Around Unrivaled Diesel

Chris Patterson has become one of our favorite diesel engine builders and competitors out there over the last few years. He tells it like it is and doesn’t hold back, and he’s also a pretty good guy who recently gave us some time to check out his Weatherford, TX-based diesel shop called Unrivaled Diesel, where

Unrivaled Diesel
Lizzy Musi of Pat Musi Racing Engines Has Passed Away

Surrounded by her family in the comfort of her own home, “Lizzy” Elizabeth Patricia Musi, 33, lost her battle with breast cancer on Friday, June 28.

John Force Makes Improvements in Recovery Process

John Force has begun to show daily signs of improvement, according to family members who have maintained a presence at the trauma hospital.