VP Racing Partners with Ida Zetterstrom for 2024 NHRA Season - Engine Builder Magazine

VP Racing Partners with Ida Zetterstrom for 2024 NHRA Season

VP Racing Fuels, Inc., a leader in performance fuels, lubricants and additives, announced it will be an associate partner of Ida Zetterström and JCM Racing for the 2024 NHRA season, as Zetterström chases the Rookie of the Year honors in the 21-race NHRA Mission Foods Series season.

“We’re excited to be part of Ida Zetterström’s historic quest in the 2024 NHRA season,” said Bruce Hendel, senior vice president – global sales for VP. “Ida has impressed us for several years, winning VP’s Special Award 2019 for her outstanding performance racing Super Street Bikes in Europe. Joining her as she enters the NHRA’s premier professional series is fitting for the global leader in performance racing fuels, motor oils and additives.”

Prior to relocating to Brownsburg, Indiana, from the Aland Islands of Finland last month, Zetterström enjoyed tremendous success competing on the FIA and FIM series circuits in Europe. In addition to her 2023 FIA Top Fuel champion title, Zetterström is a two-time Super Street Bike champion.

“I’m so excited to now officially be working with VP Racing as I begin my NHRA journey,” said Zetterström. “I’ve had a relationship with VP since 2019 and we’ve worked together on various projects while I was racing in Europe, so it’s incredibly gratifying that it has developed into now hitting the track this year with an official partnership in place.”

VP Racing branding will appear on Zetterström’s 12,000-horsepower Top Fuel dragster, firesuit, and team crew shirts, and she will wear a custom-designed VP Racing-branded helmet during all events on her 2024 schedule. Additionally, the VP logo will be featured on Schumacher’s Leatherwood Distillery Top Fuel Dragster throughout the entire 21-race NHRA Mission Foods Series season.

“VP Racing’s product line is superior, and the VP Racing brand is synonymous with drag racing, so it’s truly an honor to be aligned with them as I begin this next chapter in my racing career,” added Zetterström. “We’ve got our sights set on a major goal this year – putting ourselves in the best possible position to compete for the Rookie of the Year award – and even loftier goals for 2025 and beyond. It’s a major feather in my cap to know that I will be pursuing Wally trophies and championships with the support of such a well-respected brand.”

The 2024 NHRA Mission Foods Drag Racing Series season kicks off with the NHRA Gatornationals, March 8-10, at historic Gainesville Raceway in Gainesville, FL. Zetterström’s debut NHRA event will be announced at a later date.

For more information: VPRacingFuels.com.

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