NTK Technologies, Inc. has announced it will merge with Niterra North America, Inc. (formerly NGK Spark Plugs (U.S.A.) Inc.). The merger aligns with the organization’s strategy to unify its global brand and aims to enhance its competitiveness and agility in responding to changing business environments. The merger will take effect on April 1, 2024, and NTK Technologies will begin operating under Niterra North America, Inc.

The merger is intended to streamline the organization’s management strategy, decision-making, and resource optimization, ultimately resulting in an improved brand value for Niterra over the medium and long term. This strategy aligns with the company’s long-term management plan. NTK Technologies, Inc. and Niterra North America, Inc. are subsidiaries of Niterra Co., Ltd, headquartered in Nagoya, Japan.

Despite the merger, the company will continue to market its products under the trusted NTK Technical Ceramic brand name.