For the first time in its 87-year history, Kelley Blue Book has decided to specify the use of Quaker State oils in all of its long-term test vehicles.

Quaker State has been named the official motor oil of Kelley Blue Book (www.kbb.com) a provider of new and used car information.

The relationship will be activated through significant media and public relations support, one part of which is a series of informational videos focused on ways consumers can drive longevity and durability for their vehicle. One additional feature will showcase an in-depth discussion with a KBB.com expert, along with Quaker State technical experts covering the topic of fuel economy.

With this in mind, the public relations initiative that Quaker State and Kelley Blue Book will be kicking off is designed to provide consumers with value-oriented seasonal automotive and driving advice, both online and in retail stores.

Initiated in 2011 with the Cash Back Warranty Program, Quaker State offers consumers the opportunity to get the Kelley Blue Book Value of their vehicles (up to $3,000) when they reach 300,000 miles under the warranty program using eligible Quaker State products.

For more information about Quaker State products, visit www.quakerstate.com.