Discover Pro Tips & More at Drag Racing Sponsorship Summit - Engine Builder Magazine

Discover Pro Tips & More at Drag Racing Sponsorship Summit

Racers, teams, promoters and sponsors at all levels of competition are invited to join sponsorship guru Alex Striler and more than a dozen top panelists from some of the biggest brands in motorsports for the 2023 Drag Racing Sponsorship Summit.

The all-virtual conference—available through Zoom—takes place March 28, from 4-7 pm Pacific / 6-9 pm Central, and includes four separate sessions: Why Brands Sponsor; Successful Activations; Creating Value; and Networking & Closing Deals. Visit 2023.DragRacingSummit.com for more information and to register.

And, if you missed early bird pricing, don’t worry: Just enter promo code “PRI50” at checkout and save $50 on registration!

“We can’t teach you to drive, but we can tell you what sponsors want for their investment,” Striler said. “There are many ways to create value for sponsors through racing, and exposure is no longer on top. Connections—including digital—have replaced exposure. The goal of this summit is to explain what brands value so you can generate that value and finally get PAID CASH, instead of product.”

Panelists scheduled to appear include NHRA Funny Car Champion Ron Capps; Tom Bogner, formerly of Lucas Oil; Andre Jackson of Toyota; Ritchie Lewis of Sunoco Race Fuels; Scott “Woody” Woodruff from Elite Motorsports; Two-time PDRA World Champion Amber Franklin of Red Line Oil; Jackie Donahue of NGK Spark Plugs; BMW Motorcycle Racing Ambassador Dystany Spurlock; Dan Schechner of PRI; and many more.

Everyone who attends the live event receives access to the recording for one year. For more, including complete agenda and speaker information, visit 2023.DragRacingSummit.com.

You May Also Like

Hot Shot’s Secret Announces a Promotion and New Hire

Lubrication Specialties, manufacturer of Hot Shot’s Secret, hires new field marketing representative and promotes Kaysie Keen to field marketing manager.

Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has announced new support for Hot Shot’s Secret field events with the addition of Matthew Steinmetz to field marketing representative and the promotion of Kaysie Keen to a newly created position, field marketing manager. Kaysie Keen previously served in a support role in the marketing department as a marketing project specialist. In her new role, she will now report to Kyle Fischer, Hot Shot’s Secret’s director of field marketing & partnerships. In this new role, Keen will manage all event assets, inventory, track and report on field sales, assist with contract negotiations, monitor and screen sponsorship applications, and coordinate all event details. She joined LSI in 2016 and has been instrumental in providing support for many of the company’s product launches, promotions, and trade shows.

SEMA Show 2024 Registration is Open

Enthusiasm for this year’s SEMA Show continues to build.

Staci Kettles Named IHRA Director of Racer Relations

The International Hot Rod Association (IHRA) has named Staci Kettles as its new director of racer relations. With experience as a driver, track announcer, track manager, and more, Kettles will visit different race tracks to help racers with membership needs. Related Articles – Motorsports Hall of Fame of America Announces 2025 Induction Class – NASCAR Announces

Motorsports Hall of Fame of America Announces 2025 Induction Class

The induction celebration will be held at the MSHFA in Daytona Beach, on March 10-11, 2025.

NASCAR Announces 2025 Hall of Fame Nominees

NASCAR has announced the 15 nominees for the NASCAR Hall of Fame’s class of 2025, as well as five nominees for the Landmark Award.

Other Posts

Inside the Coyote Den of Fast Forward Race Engines

Fast Forward Race Engines and shop owners Joe and Gina Irwin have been making big horsepower and well-performing engines for quite some time. Recently, the shop’s Coyote engine program has been gaining notoriety thanks to the work the shop does in conjunction with Brett LaSala and his record-setting Snot Rocket Mustang. That twin-turbo 5.0L Coyote

872 cid Reher Morrison Pro Mod Nitrous Engine

A car like this 1966 Corvette featuring an 872 cid Reher Morrison Pro Mod nitrous engine is trying to kill itself every minute it’s running. But, a lot of this drag-and-drive racing is about loving the car you’re working on and feeling it’s a cool hot rod. John Ens and Dave Schroeder certainly have a cool hot rod, even if it’s a bit different! Check it out!

Dave Schroeder’s 872 cid Pro Mod Nitrous Engine

Dave Schroeder and John Ens have been at the drag-and-drive game for a long time. They’ve seen a thing or two and certainly experience3d a thing or two when it comes to this category of racing, and the 872 cid Pro Mod Nitrous engine built by Reher-Morrison is a build that stands out from the

NASCAR Hires New Senior VP, Content

Dahl will oversee all content generated by NASCAR Studios and NASCAR Digital Media across multiple business areas.