Elgin Industries Receives Platinum Supplier Award from GM Customer Care and Aftersales
General Motors (GM) Customer Care and Aftersales recently presented Elgin Industries with a Platinum Award for outstanding on-time shipping performance. A leading U.S.-based manufacturer of engine and chassis components, Elgin received the honor for the second consecutive year.
Brand Building Efforts Solidify and Boost Customer Loyalty
If you think you’re too busy running your shop to focus on branding, you might want to think again. Thanks to longer service intervals and better-built cars, your customers don’t have to visit you as often as they did in the past. Having an established brand could certainly help you fend off the increased competition and build loyalty.
PRW Welcomes New Customer Service Sales Manager
Perris, California – based PRW Industries Inc., a manufacturer of high-performance engine components for hot rods and race cars, welcomes Shaun Snow. He has an educational background in Automotive Technology with an emphasis on Performance. He also has experience in automotive machine shop.
Exceeding Expectations Builds Customer Loyalty
No customer likes surprises when it comes to doing business with any type of service provider. When customers can count on consistently great service each time they do business with you, their confidence increases and they are far less likely to shop around for their engine rebuilding needs. But when the customer’s experience is inconsistent —
Spectra Premium Engine Customer Satisfaction Warranty
Spectra Premium Industries has announced a customer satisfaction warranty on its Mass Air Flow Sensors, Ignition Coils, Distributors, CAM & Crank Sensors and Synchronizers, effective immediately. Spectra Premium strives to provide premium quality products and excellent after-sales support, therefore this warranty will ensure customers are satisfied with their Engine Management products. “With our recent acquisition
Using Price Advertising to Target Ideal Customers
Believe it or not, price advertising is a good thing. I am sure you will agree, everyone likes to find a good value, and price advertising lets people in your community know that you are looking for ways to help them save money. The problem most shop owners come across is that they’re unsure of
Avoid Customer Disservice at Your Shop
There’s a lot of talk about the importance of providing quality customer service and superior customer experiences to improve customer loyalty and sales. In fact, these topics are the primary elements of my training and consulting practice. On the flip side, there’s relatively little dialogue about the aspects that turn customers off, harm customer relationships
Creating Lasting Customer Loyalty Before They Even Win a Race
While providing good engine rebuilding work is an essential component of customer satisfaction, perhaps even more important — when it comes to cultivating loyalty — is delivering exceptional customer service. After all, customers expect us to rebuild and engine or get more horsepower out of it. What they don’t expect is a convenient, easy and
Connecting With Your Customers: Firing Up Facebook for the Engine Shop
Facebook is great for exposure – it will help you grow a stronger relationship with your current customers and it will help you to reach your best prospects: your customers’ friends. However, you can’t think that by just setting up a page, people will find you, like you and buy from you. You need to put
‘Fine Tuning’ Your Work: Customer Service After the Build
Customer satisfaction is every bit as important as the quality of your work if you expect to be a successful engine builder. You see, even when you build your customer the perfect engine, your customer must be happy with how their engine performs or your business and reputation will suffer. Far too many good engine
Using Customer Feedback to Improve Your Business
As a business owner, feedback is generally accepted as a way to make improvements to your shop or services, and is even a helpful method to short-term and long-term business decisions. For most shop owners, customer feedback is often immediate, allowing you to act upon it quickly. Feedback. We all seem to get it —
Customers Will Remember Your Name With These Business Card Tips
With a great business card, people will remember your name and you company. BSchool.com recently had a great post on 50 Killer Business Cards That Put Yours to Shame. The post has lots of examples of great business cards. It’s a must-read for anyone with a boring business card. Here are some business card design
Elgin Industries Receives Platinum Supplier Award from GM Customer Care and Aftersales
Elgin Industries, a U.S.-based manufacturer of engine and chassis components, recently received the Platinum Supplier Status award for Outstanding On-Time Shipping Performance from General Motors Customer Care and Aftersales. Elgin’s ultra-modern, fully integrated manufacturing complex has earned a broad range of quality awards and certifications from leading customers in the automotive commercial vehicle markets. “GM’s
Reputation Management: What Are Customers Saying About You?
A few years ago, social media took the world by storm. Search engines saw the opportunity to integrate ratings and reviews into local business directories. A wise move, seeing that statistics show that 78% of social networkers rate online reviews as important when making buying decisions. In today’s online environment, we are faced with an
Using Customer Feedback to Improve Your Business
Feedback. We all seem to get it — whether we request it or not. But, as a business owner, feedback is generally accepted as a way to make improvements to your shop or services, and is even a helpful method to short-term and long-term business decisions. For most shop owners, customer feedback is often immediate,
Make Your Customer Part of the Team by Taking Deposits on Engine Builds
I just could not imagine that he had time to contact me. Although I DO write for a major trade magazine in the automotive industry, I am not, no matter how much I may dream, a promising retail author. But after I woke up, I realized that there was a different type of message here.
Debunking the 10 X 10 Crankshaft Myth for Customers (#5)
First of all, in normal use or even high performance use, a used crankshaft will not “clean up” to standard specifications and will usually have to be ground to .010? undersize. The crankshaft has then remained 98+ percent as strong as new. The problem arises when “spinning” or “hammering” (knocking) a bearing. The crank will
Common Customer Service Myths Exposed
By Jody Devere, CEO of AskPatty.com Ever since the phrase "the customer is alwaysright" was coined, it surely has been the bane of every worker whose titleincludes the word "associate" or "representative." Thoughfront-line employees bear the brunt of customers’ requests, when it comes downto it, we’re all in the customer service business. Let’s take a
Can Your Customers Find You Where They Are Searching?
My goal here is to provide you with some answers and insight about new and powerful ways to generate more business, both with new customers and repeat customers. In 2011, more mobile devices were shipped than laptops or desktop computers. You might even be seeing this trend yourself with your employees, family and customers. They
Leveraging Your Most Valuable Customers
You have total control over how your business is run, but unfortunately for you, the economy is something that you have no power over. There’s basically two ways to address economic slumps, and I’m a strong advocate for one method and strongly denounce the other. The approach that I refuse to endorse falls along the