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DEI Names Steve Garrett New Art Director and Media Coordinator

Garrett, a professed bona fide “car guy” and performance enthusiast, has joined DEI to serve as a coordinator for all media and PR activities and to handle the company’s graphic design for collateral, print and online advertising, packaging and catalogs. A talented graphic design artist, he is the prior owner of Highline Advertising located in

DEI/Ny-Trex Named Official Nitrous of 2012 Diesel Motorsports Race and Pull Season

NADM/DIESEL Motorsports offers multiple competitive events including drag racing, sled pulling and dyno-pulls that put the finest diesel engineering to the maximum test. The season begins in early spring with affiliate events before it begins in earnest at the Missouri State Fairgrounds on May 5.   “The timing for a sponsorship of NADM could not

Team Eneos Reveals 2024 Formula Drift Driver Lineup

Eneos is continuing a full North American drift program. It will encompass both the Formula DRIFT PRO and PROSPEC championships.

Lucas Oil Promotes Three Executives to Drive Growth and Development

New roles reflect ongoing strategy to enhance operational efficiency, drive domestic and global sales and expand strategic growth initiatives.

Compound-Turbo 6.0L Powerstroke Engine

Tyler Lambert’s Ford F-250 started as a project with a simple goal – to extract as much power as possible. Equipped with a 6.0L Powerstroke engine, the truck underwent a series of transformations, including a compound-turbo upgrade, that elevated it to the powerhouse it is now.

6.0L Powerstroke engine
Holley Announces 2024 Flagship Events

Experiential events reinforce Holley’s commitment to serving customers across traditional and growing aftermarket verticals.

Athenian Moves to Huntsville, AL

BeAthenian.org, an organization dedicated to inspiring the next generation through immersive STREAM education, has announced its strategic move to Huntsville, Alabama. Positioned at the heart of the Tennessee Valley region, Athenian is poised to catapult its growth by tapping into the unparalleled opportunities available in proximity to key players in the automotive and aerospace industries.

MAHLE Motorsport Introduces New Small Block Chevy Dish PowerPak Piston Set

MAHLE Motorsport’s SBC Dish PowerPak pistons are available either in a 2618 alloy or 4032 alloy, the kit comes complete with a 1.0, 1.0, 2.0mm file fit performance ring set, pins, and clips.

Tips and Techniques from Lucas Oil to Keep Vehicles and More Protected During the Cold

Supercars, motorcycles, hot rods and even riding lawn mowers all have engine oil systems, fuel systems, transmissions and other components that require winter prep.

Lucas Oil Tips
Design Engineering Inc. Turbo Heat Shields

Keep your Turbo cool and running strong with a custom Turbo Heat Shield from Design Engineering, Inc. Available in a variety of styles and fitments for all turbo types, the shields reduce under hood temperatures while protecting sensitive components and encouraging faster spool-ups. “DEI’s complete line of Turbo Heat Shields provide the ultimate means of reducing turbo lag and

Heat Shield
IDRC Shootout Coming to Ohio

Design Engineering, Inc. will serve as a primary and class sponsor of the 29th annual IDRC Shootout presented by Buschur’s, LLC this fall. Billed as the “World’s Greatest DSM/EVO Event,” the Shootout will feature drag racing, autocross and Max Effort combination competitions, plus a pre-event Poker Run. Now in its 29th year, the event is set for Sept. 30-Oct. 2

Goodson’s Stroker Mimic Tool 

This tool eliminates the need to install and remove the crankshaft, pistons, rod assemblies and necessary bearings when clearancing the block for the stroker crank.

Dr Pepper, 23XI Racing Speed Institute Tuition Program Returns for 2022

The Dr Pepper and 23XI SPEED Institute Tuition Program will return for 2022. The tuition program provides $5,000 each to 23 college students pursuing their interest in a career in the motorsports industry. In addition, two tuition recipients will also receive an internship in their field with 23XI through the 23XI SPEED Institute. The program

Hot Shot’s Secret Announces a Year of Fundraising to Support Battle Scarred Motorsports

Hot Shot’s Secret has announced a year of fundraising activity designed to support Battle Scarred Motorsports (BSM). Battle Scarred Motorsports, formerly USMC Racing, assists disabled service members and first responders by providing “adrenaline therapy” through racing opportunities on the track and in the pits.  Money raised starting in March through the end of the year will help

Nominations Open for 2022 SEMA Hall of Fame

Induction to the Hall of Fame is the most prestigious award presented to an individual by the association and honors the pioneers who have contributed to the growth of the automotive aftermarket over a long period of time.

Chain Smoker – a 1947 Fargo with a Compound Turbo 12V 6BT Cummins Engine

Just one glimpse at Warwick Andrews’ art rod named Chain Smoker simply isn’t enough. You could stare at this 1947 Fargo FL1 pickup with a compound turbo 12-valve 6BT Cummins engine for hours. See the intricate details for yourself!

Moroso Tri-Lobe Six Stage Dry Sump Pump

Moroso introduces Part No. 22368, a Tri-Lobe Six Stage Dry Sump Pump with a Brinn/Bert Bellhousing Bracket and a 3/8″ hex fuel pump drive with 1:1 ratio that accepts the popular 1.450 ID, 3 bolt, fuel pump swivel clamps. The Tri-lobe 1.700 Scavenge sections featuring individual timing gears to ensure proper clearance at the highest

Moroso Dry Sump Pump
Industry Mourns Loss of John Kilroy

John Kilroy, the former longtime editor of Performance Racing Industry (PRI) Magazine and later General Manager of PRI, has passed away after a years-long battle with cancer. Kilroy, who started his career with PRI in 1990, led the company’s editorial operations for 22 years until he was elevated to GM following PRI’s sale to the

23XI Racing Announces SPEED Institute

23XI Racing has announced SPEED (Scholarship, Professional Education, Executive Development) Institute, an initiative designed to enhance opportunities for students and job-seekers in the motorsports field. The program will focus on scholarships, internships, professional education, and executive development with 23XI Racing and its partners.  The establishment of the SPEED Institute – designed to support 23XI Racing’s

Standard Motor Products Focused on Automotive Diversity

Standard Motor Products, Inc. has announced it joined the Center for Automotive Diversity, Inclusion and Advancement (CADIA) to continue deploying initiatives focused on diversity, equity, and inclusion (DE&I). Founded in 2017, CADIA is a non-profit organization with the mission of doubling the number of diverse leaders in the automotive industry by 2030. “Led by automotive