Holley Archives - Engine Builder Magazine
The Golden Age of EFI, Tuning and ECUs

From one-cylinder motorcycle engines to V8s and V12s and everything in between, as well as many different fuel types, EFI and ECUs are changing the game in performance today.

EFI
Lokar Cable Mounting Bracket for Sniper 2

The new Sniper 2 brackets are precision machined from aluminum and are designed to accommodate Lokar control cables exclusively.

Lokar mounting bracket
Holley Terminator X Max EFI Kit for Godzilla Engines

This Terminator X Max EFI kit for Godzilla engines is latest in Holley’s growing portfolio of engine swap solutions.

Holley Terminator EFI
Holley’s Sniper 2 EFI Platform Gains Bluetooth Capability

Tech advancement brings even greater affordability and ease of use to Holley’s popular Sniper 2 EFI ecosystem.

Holley Names Jordan Musser SVP of Safety and Electronics Products

Musser will lead a global team of professionals to develop and implement a comprehensive strategic growth plan for Holley’s leading portfolio of safety brands.

Holley’s Latest LS Engine Giveaway

Holley has partnered with high-performance engine builder Prestige Motorsports for its latest giveaway LS engine.

Holley Performance Brands Expands Sales, Appoints Chet Baker SVP of Sales 

Baker is a proven leader who will help strengthen the company’s customer focus in key verticals.

Holley Ordered to Pay $2M in Carburetor Profits to Specialty Auto Parts

This judgment followed various legal disputes between Holley and Specialty (Proform) that started 24 years ago.

Moser Engineering Acquires GearFX From Holley

Moser Engineering, a provider of aftermarket driveline products, has acquired GearFX Driveline and its assets from Holley Performance Brands. GearFX assets and production will relocate to Moser Engineering’s facilities in Portland, IN. “We are thrilled to welcome the GearFX line of products into the Moser Engineering family. Our goal is to continually expand and improve

Holley Terminator X Max 7.3L Godzilla Kit

The Terminator X ensures a smooth and responsive driving experience, allowing enthusiasts to harness the immense power of their 7.3L Godzilla engine.

Holley Terminator X Ford Godzilla
Holley Appoints Two New VPs to Accelerate Growth

Automotive industry experts Charlie Taylor and Will Robbins join Holley Performance Brands to lead digital strategy and consumer product strategy, respectively.

Holley Plans Shift to Holley Performance Brands

This transformation will be fueled by leveraging Holley’s portfolio of iconic brands to drive innovation and engagement in key consumer verticals.