Holley Archives - Engine Builder Magazine
Holley’s Latest LS Engine Giveaway

Holley has partnered with high-performance engine builder Prestige Motorsports for its latest giveaway LS engine.

Holley Performance Brands Expands Sales, Appoints Chet Baker SVP of Sales 

Baker is a proven leader who will help strengthen the company’s customer focus in key verticals.

Holley Ordered to Pay $2M in Carburetor Profits to Specialty Auto Parts

This judgment followed various legal disputes between Holley and Specialty (Proform) that started 24 years ago.

Moser Engineering Acquires GearFX From Holley

Moser Engineering, a provider of aftermarket driveline products, has acquired GearFX Driveline and its assets from Holley Performance Brands. GearFX assets and production will relocate to Moser Engineering’s facilities in Portland, IN. “We are thrilled to welcome the GearFX line of products into the Moser Engineering family. Our goal is to continually expand and improve

Holley Terminator X Max 7.3L Godzilla Kit

The Terminator X ensures a smooth and responsive driving experience, allowing enthusiasts to harness the immense power of their 7.3L Godzilla engine.

Holley Terminator X Ford Godzilla
Holley Appoints Two New VPs to Accelerate Growth

Automotive industry experts Charlie Taylor and Will Robbins join Holley Performance Brands to lead digital strategy and consumer product strategy, respectively.

Holley Plans Shift to Holley Performance Brands

This transformation will be fueled by leveraging Holley’s portfolio of iconic brands to drive innovation and engagement in key consumer verticals.

Holley Announces 2024 Flagship Events

Experiential events reinforce Holley’s commitment to serving customers across traditional and growing aftermarket verticals.

Holley Sniper 2 EFI

Holley’s Sniper 2 EFI ushers in a wide range of new technologies and features.

Holley Sniper 2 EFI
Holley Names Philip Dobbs Sr. VP of Customer Experience Marketing

Dobbs to lead customer engagement, digital strategy, and brand focus across Holley’s verticals.

Holley’s CEO Matthew Stevenson on Where Holley Goes Next

Taking over the President and CEO role for Holley in June 2023, Matthew Stevenson has big plans for the performance component giant. He brings a diverse background with him and a desire to go further and deeper for Holley’s brands and customers. Check out the full conversation in this latest Industry Insiders episode!

Holley Appoints Chief Product Officer; Establishes Vertical Market Focus for Growth

Holley Inc.–the Bowling Green, Kentucky-based consumer platform for automotive performance enthusiasts–is implementing a new organizational design to capitalize on growth opportunities across the company’s full brand and business portfolio. The strategic realignment establishes seven distinct market segments, with the goal of strengthening the company’s ability to serve the classic vehicle market while also expanding its