As Wössner North America (N.A.) continues to increase its presence in the North American piston market, the company has chosen to add two powersports industry specialists to its U.S.-based team to help lead the way. Wössner has over 40 years of experience in the high-performance racing industry. Used and endorsed...
Race Winning Brands, a manufacturer of high-performance engine components for the automotive and powersports aftermarkets, has hired industry veteran Steve Reed as Wiseco Powersports Brand Manager. Reed comes to Race Winning Brands with over 22 years of experience in the powersports aftermarket. At a young age, Reed began his powersports...
Announced at the company’s Q4 earnings, BRP, the parent company behind powersport brands such as Ski-Doo, Sea-Doo, Can Am, Evinrude, Rotax and others, plans to invest $300M over five years in product development, specialized equipment, infrastructure, production tooling and facilities. Much of that $300M investment over the next five years...
Driven Racing Oil, which traces its roots to blown NASCAR engines, and Boostane, which was spawned from a college term paper, will pool engineering and marketing resources to help each other expand into additional territories like grassroots racing, diesel and powersports. The companies confirmed the collaborative partnership, but stressed that...
The Motorcycle Industry Council (MIC) is bringing the American International Motorcycle Expo (AIMExpo) online for 2021. Presented by Dairyland, AIMExpo CONNECT will be held January 21-22, 2021, bringing the powersports industry together for the first time since the onset of COVID-19. The show will feature an opening keynote address by...
Following the third-quarter meeting of the MIC Board of Directors, AIMExpo issued the following statement from Cinnamon Kernes, vice president and general manager, MIC Events: “We have made the difficult decision to postpone the 2021 AIMExpo, the industry’s annual trade show, and while this wasn’t an easy choice it is...
