MSDP Group to Merge Mallory and MSD - Engine Builder Magazine

MSDP Group to Merge Mallory and MSD

MSDP Group LLC, a global leader in aftermarket performance vehicle ignition and tuning technology, has announced the decision to merge two leading companies in performance automotive ignition — MSD and Mallory — by the end of the first fiscal quarter of 2015. The two brands bring together more than a century of innovation and expertise.

MPN-Web-Background1MSDP Group LLC, a global leader in aftermarket performance vehicle ignition and tuning technology, has announced the decision to merge two leading companies in performance automotive ignition — MSD and Mallory — by the end of the first fiscal quarter of 2015. The two brands bring together more than a century of innovation and expertise.

As part of the merger, all fuel and ignition system products will be manufactured exclusively under the MSD brand. MSD will honor warranties for all existing Mallory products as well as offer service and repair. MSD will also continue to make available Mallory distributor replacement parts such as caps, rotors, points and nearly 100 other components.

“We are incredibly grateful for our loyal, performance-focused customers, and proud of our dedicated employees who work tirelessly to help the MSD brand consistently reach new heights,” said MSDP Group LLC CEO, Rick Ruebusch. “We plan to keep on developing new ideas and look forward to seeing how we can apply what we’ve learned to the rest of the company as we continue to bring great products and experiences to our customers. MSDP is committed to continuing the 90 year legacy of Mallory and would like to thank Mallory customers for their continued loyalty during this transition.”

MSDP is committed to executing against its long-term strategy of driving profitable top line sales, powered by its premium brands and innovative ability to reach customers in new and differentiated ways. Going into the new fiscal year, the company will focus on its portfolio of nine brands: MSD®Racepak®,Superchips®Edge®ACCEL®Mr. Gasket®Hays®Lakewood® and QuickTime®.

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