Mitsubishi Materials and Roush Yates Extend Partnership - Engine Builder Magazine

Mitsubishi Materials and Roush Yates Extend Partnership

Roush Yates Engines has announced a multi-year extension with current partner and industry leader Mitsubishi Materials U.S.A. Corporation Cutting Tooling Division, which focuses on providing solutions in manufacturing process technologies.


Roush Yates Engines has announced a multi-year extension with current partner and industry leader Mitsubishi Materials U.S.A. Corporation Cutting Tooling Division, which focuses on providing solutions in manufacturing process technologies.

This relationship started in 2014 and has grown into a multiple faceted partnership. “Mitsubishi Materials U.S.A. world-class tools, solutions and employees have given us a competitive advantage and have set us apart from the competition,” said Doug Yates, President and CEO of Roush Yates Engines.

Roush Yates Manufacturing Solutions (a division of Roush Yates Engines) in Mooresville, NC relies heavily on the cutting tools of Mitsubishi Materials U.S.A. It uses a large variety of indexable and solid carbide cutting tools including; turning, milling, drilling and solid carbide endmills. The Smart Miracle and Miracle Sigma line of tools, have increased its machining productivity by more than 125%. Over 5,000 MMUSA tools and inserts are used each year to develop and produce the NASCAR Ford FR9 V8 and Road Racing twin-turbo Ford EcoBoost V6 race engine components for the exclusive engines of Ford Performance.


“Mitsubishi Materials U.S.A. is a vital partner to Roush Yates Engines,” said Todd English, VP of Business Development. “They are a company that understands the power of precision and know how critical the final product is to winning races. Our organizations have worked closely together to develop and grow our partnership into a winning team.”

You May Also Like

Dayco to Offer eXtra Loyalty Program

Shops can earn points for Dayco kit and water pump purchases.

Dayco, an engine products and drive systems supplier for the automotive, industrial and aftermarket industries, has become a partner brand for the industry’s eXtra loyalty program.

eXtra is a multi-brand loyalty offering geared toward automotive repair shop owners that allows them to buy, earn and redeem points without cutting box tops or tracking sales. It currently has 17,000 participating shop owners in the U.S. and Canada, and is growing rapidly.

Sick Week 2024 Results

Sick Week 2024 definitely didn’t disappoint! See the results.

Isky Racing Cams’ Ron Iskenderian Has Passed Away at 75

Ron Iskenderian, the son of industry icon Ed Iskendarian and the former vice president of Isky Racing Cams, has passed away at the age of 75. He was the eldest son of Ed and Alice Iskendarian.  Related Articles – MPMC Media Trade Conference to Relocate in 2025 – Mobil 1 Celebrates 50th Anniversary – Lewis

MPMC Media Trade Conference to Relocate in 2025

The SEMA Motorsports Parts Manufacturers Council (MPMC) Media Trade Conference, the aftermarket’s premier conference for establishing connections between motorsports parts manufacturers and media professionals, is relocating from Los Angeles, California to Orlando, Florida in 2025.  Related Articles – Formula 1 Rejects Andretti and Cadillac – Nasr Victorious at Rolex 24 for Penske, Porsche – Competitors

Mobil 1 Celebrates 50th Anniversary

In 2024, ExxonMobil will commemorate its 50-year history of the Mobil 1 brand with a series of initiatives across partnerships, motorsports, and virtual reality, each of which will highlight the brand’s legacy and what’s to come. Related Articles – Hot Rod Drag Week 2024 to Celebrate 20th Anniversary – Engine Builder Hall of Fame Names

Other Posts

Holley Names Philip Dobbs Sr. VP of Customer Experience Marketing

Dobbs to lead customer engagement, digital strategy, and brand focus across Holley’s verticals.

Steve Green to Lead Hot Shot’s Secret Dealer Sales

Green will be responsible for developing the strategy to expand the Hot Shot’s Secret dealer network.

SEMA Accepting Nominations for Hall of Fame 2024 Class

The Hall of Fame recognizes exceptional individuals who have significantly enhanced the automotive aftermarket industry.

Cummins to Recall 600,000+ Diesel Ram Trucks Amidst $2B Penalty

The Ram pickups were fitted with “defeat devices,” federal officials say.