Howell EFI has announced an all-new mobile friendly, interactive e-commerce website. The new, content rich platform now features a blog with updated tech information, tips for successful stress-free installation, in addition to sharing customer experiences and the latest industry news.

The new e-commerce website is also designed to allow the company to interact direct with customers online to assist with their purchase decisions, or provide immediate customer service online from the website. The e-commerce site allows customers to buy direct with a secured shopping cart and to develop a personal online account to track orders. Howell product categories include: LSX Products, Vortec/LS products, Jeep Products, TBI products, Best Sellers and 50 State Legal Products.

Zan Martin, president and founder of Martin & Company Advertising and creator of the new website, adds, “With over 50% of website visits originating from tablets and cell phones, the new mobile friendly platform was a must for Howell. The simple, clean design, easy navigation, and ease of e-commerce functionality brings the site up to date with current technology.”

For more information: www.howellefi.com.