Automotive aftermarket and grassroots enthusiast event expert Jenny Schmitz has joined the FM3 Performance Marketing team. Jenny’s responsibilities will include development of new and existing business for FM3’s core business of event & mobile marketing and live event production for the automotive aftermarket performance industry. In addition, she will be responsible for developing and overseeing new and exciting interactive automotive events geared towards grassroots enthusiasts.
“FM3 has experienced record growth in our event production division, recently adding iconic shows to our portfolio including HOT ROD Power Tour and Car Craft Summer Nationals. Jenny’s vast knowledge and experience, along with her solid industry relationships is a valuable asset to our team and will allow us to continue growing at a record pace,” says Jimi Day, President and CEO of FM3 Performance Marketing. An Indianapolis native and long-time events and automotive enthusiast, Jenny’s previous credentials include serving first as Marketing Manager, then Director of Special Events for TEN: The Enthusiast Network, where the automotive aftermarket events under her leadership included such notables as Hot Rod Power Tour, Car Craft Summer Nationals, and Hot Rod Drag Week, among others. Prior to her decade at TEN, she served for 16 years as Vice President of Finance, then Executive Vice President and General Manager of Family Events, Indianapolis-based producers of the Street Machine Nationals, 4-Wheel & Off Road Nationals events, and a myriad of other specialty events. Wally Olczak, Vice President and co-owner of FM3 shared, “Jenny is a rock star in our industry. We”re excited about the new opportunities she will bring to the table for FM3.” Schmitz commented, “I am fortunate and very excited to be joining the team of FM3 professionals. Under Jimi’s and Wally’s leadership we are poised to deliver the best experiences to all our customers, from our clients, to the spectators, participants, and sponsors of the events we produce, we are committed to quality and are geared to deliver!”
