JMPR Public Relations has been named agency of record for Red Line Synthetic Oil, a supplier of synthetic lubricants and additives for the automotive, motorcycle, marine and powersports markets with a strong history in the motorsports community.

Founded in 1979, Red Line Synthetic Oil has a full line of motor oils, gear oils, transmission fluids, assembly lubes, greases, fuel additives and cooling additives designed to perform and protect.

JMPR will support Red Line Synthetic Oil by bringing awareness to the brand and assisting the company with upcoming new product launches and sponsorship announcements. JMPR will also work to curate social media initiatives to reach Red Line Synthetic Oil’s target audience. The agency was selected because of its extensive experience in the automotive, aftermarket technology, business and lifestyle sectors, as well as its long-standing relationships with key decision makers.

“At Red Line, we’ve always been extremely proud of our racing heritage and the technology we’ve derived from that sector has allowed us to create some of the leading consumer lubricants,” said Kit Szwarcburg, director of marketing at Red Line Synthetic Oil. “We are looking forward to working with JMPR, an agency with a strong history of elevating its automotive aftermarket clients. We’re confident that they are the agency to take Red Line to the next level.”

“Working with companies that have a rich history like Red Line Synthetic Oil is always a great experience,” said JMPR president Joseph Molina. “The company has an exciting background in racing and a clear direction toward the future of their company. We’re proud to be selected as the agency that will help them tell their story moving forward.”

For more information: www.redlineoil.com