Melling Engine Parts received the Content & Omni-Channel award from O’Reilly Auto Parts during their 2019 Leadership Conference held January 9-12 in Dallas.
Guy Broyles, vice president of merchandise, O’Reilly Auto Parts, presented the award stating, “Melling has drastically improved their content quality while providing clean, concise and complete vehicle application content. They are currently at 99% attribute coverage for their product line, consisting of over 5,000 part numbers.”
“It’s an honor to accept this award on behalf of our Catalog and Content team,” said Laura Short, vice president N.A. aftermarket sales. “Melling Engine Part’s Catalog and Content teams work diligently to provide the most robust product content and we are extremely proud to be recognized by O’Reilly Auto Parts.”
