iRacing.com Motorsport Simulations has announced that Dale Earnhardt Jr. will officially join iRacing as an executive director and part of its management committee. 

The NASCAR Hall of Famer, two-time Daytona 500 winner, and two-time NASCAR Xfinity Series champion will have a hand in numerous aspects of iRacing, from partner and community relations to user experience and development of the platform’s stock car offerings.

Additional responsibilities that Earnhardt Jr. will take on in his new role at iRacing include eSports, strategy, marketing, partnerships, and licensing.

“For more than 20 years, Dale has been a passionate advocate of sim racing whose efforts to improve the product have dramatically shaped our direction as a company and relationships throughout the sport for the better. Through all this time, he’s never been paid a penny for his contributions. After discussions earlier this year, we’ve pursued a mutual interest in having him come on board as an official member of the company, and we look forward to continuing our growth with Dale’s guidance from years to come,” iRacing owner John Henry said.

Earnhardt Jr.’s interest in sim racing dates back to the 1990s as an avid player of NASCAR games produced by iRacing predecessor Papyrus. He brokered the first meeting between iRacing and NASCAR, held in the JR Motorsports offices in North Carolina, and has continuously supported sim racing through his leagues and teams. Earnhardt Jr. was also the inaugural race winner in iRacing’s premier eNASCAR division back in 2010, taking the checkered flag at Daytona International Speedway. 

2020 has been a record-setting year for iRacing, with tens of thousands of new users joining the platform.

For more information: iracing.com.