NASCAR executive and sports marketer Jill Gregory has been named the new executive vice president and general manager at Sonoma Raceway, as announced by Speedway Motorsports President and CEO Marcus Smith.

Named by Adweek as one of “The Most Powerful Women in Sports” for the past two years, Gregory assumes leadership of the historic 1,600-acre property. She will follow Steve Page, who announced his retirement last August after nearly three decades at the track’s helm.

“Starting with the vision of Speedway Motorsports founder Bruton Smith, I’ve always admired the company’s efforts to grow the sport of NASCAR and embrace innovative, new opportunities,” Gregory said. “I look forward to taking that same aggressive approach to further establish Sonoma Raceway as not only a premier destination for NASCAR and NHRA events but also elevating the historic road course as a year-round tourism and driving-experience attraction.

“I’m grateful to have worked with such a talented team of people at NASCAR, and I look forward to continuing those professional relationships from a new trackside perspective on the West Coast.”

Gregory is currently the executive vice president and chief marketing and content officer at NASCAR and the managing executive of the company’s Charlotte-based operations. 

For more information: sonomaraceway.com.