With its mission to build, promote, and protect the racing community, PRI is focused on uniting motorsports professionals and enthusiasts in 2021 through both traditional platforms and newly introduced initiatives and services. Atop the list is this year’s return of the world’s premier event for motorsports professionals—the PRI Trade Show—which takes place December 9-11 at the Indiana Convention Center in downtown Indianapolis.

“The racing industry is resilient and continues to push forward, and PRI very much reflects that spirit,” said PRI President Dr. Jamie Meyer. “Racing businesses have demonstrated remarkable passion and perseverance over the last 12 months. Many have even reported record sales and month-over-month revenue growth. Our job is to help the entire community thrive, and No. 1 on that list is bringing the industry together under one roof for an in-person PRI Show to get back to the business of racing and discover all the latest parts, equipment, technology, and solutions.”               

Exhibitor booth space applications for the 2021 PRI Trade Show will be available beginning March 15.