Race Winning Brands Helps Power the Cure with Pink Piston Project - Engine Builder Magazine

Race Winning Brands Helps Power the Cure with Pink Piston Project

Race Winning Brands, Inc. (“RWB”) has ramped up its cancer research and awareness support efforts in 2022 with its Pink Piston Project℠ by partnering with the American Cancer Society (“ACS”) to raise funds through donations. Encouraged through its core automotive performance piston brands – Diamond Racing, JE Pistons, Manley Performance, and Wiseco Performance Products – RWB is offering the chance to win four different grand prizes for supporting the cause.

A dedicated Pink Piston Project℠ donation page has been established on the American Cancer Society’s platform, serving as a place people can contribute help directly (donation page can be found here). Any donation will automatically enter generous patrons into a drawing for one of four grand prizes, supplied courtesy of RWB and its automotive piston brands. The prizes consist of a set of Diamond pistons, a set of JE pistons, a Manley rotating assembly, and a rotating assembly consisting of Wiseco pistons and a K1 Technologies crankshaft and connecting rods.

“The American Cancer Society is excited to have the support of Race Winning Brands’ Pink Piston Project℠ to raise critical funds for our mission,” commented Joy Brigham, Director of Development for American Cancer Society. “Our vision is to end cancer as we know it, for everyone. That is only possible through generous donors and initiatives like the Pink Piston Project℠.”

This Pink Piston Project℠ fundraiser is open now for donations and entries and will continue through November 30th, 2022. The drawing for the grand prizes will take place on December 1, 2022.

Additionally, RWB has introduced all-new Pink Piston Project℠ t-shirts to aid in increasing the total funds raised in benefit of the American Cancer Society. All proceeds from Pink Piston Project℠ t-shirt sales will be donated to the ACS, and the shirts are available in both unisex and women’s styles. Shirts can be purchased directly via phone or email of any participating Race Winning Brands company, or by calling 1-800-321-1364. 

Lastly, to maximize donation impact, RWB will be donating a portion of all its general, retail piston sales during this same time period. These efforts are not only to directly support the cause, but to also encourage RWB’s fellow performance community to help any way they can.

Complete details, links, and other resources can be via the following links: JE PistonsDiamond RacingWiseco Performance.

You May Also Like

Hot Shot’s Secret Announces a Promotion and New Hire

Lubrication Specialties, manufacturer of Hot Shot’s Secret, hires new field marketing representative and promotes Kaysie Keen to field marketing manager.

Lubrication Specialties (LSI), manufacturer of Hot Shot’s Secret, has announced new support for Hot Shot’s Secret field events with the addition of Matthew Steinmetz to field marketing representative and the promotion of Kaysie Keen to a newly created position, field marketing manager. Kaysie Keen previously served in a support role in the marketing department as a marketing project specialist. In her new role, she will now report to Kyle Fischer, Hot Shot’s Secret’s director of field marketing & partnerships. In this new role, Keen will manage all event assets, inventory, track and report on field sales, assist with contract negotiations, monitor and screen sponsorship applications, and coordinate all event details. She joined LSI in 2016 and has been instrumental in providing support for many of the company’s product launches, promotions, and trade shows.

SEMA Show 2024 Registration is Open

Enthusiasm for this year’s SEMA Show continues to build.

Staci Kettles Named IHRA Director of Racer Relations

The International Hot Rod Association (IHRA) has named Staci Kettles as its new director of racer relations. With experience as a driver, track announcer, track manager, and more, Kettles will visit different race tracks to help racers with membership needs. Related Articles – Motorsports Hall of Fame of America Announces 2025 Induction Class – NASCAR Announces

Motorsports Hall of Fame of America Announces 2025 Induction Class

The induction celebration will be held at the MSHFA in Daytona Beach, on March 10-11, 2025.

NASCAR Announces 2025 Hall of Fame Nominees

NASCAR has announced the 15 nominees for the NASCAR Hall of Fame’s class of 2025, as well as five nominees for the Landmark Award.

Other Posts

NASCAR Hires New Senior VP, Content

Dahl will oversee all content generated by NASCAR Studios and NASCAR Digital Media across multiple business areas.

Prema Racing to Join NTT IndyCar in 2025

The Prema Racing IndyCar effort will operate out of a “state-of-the-art” facility located in Indiana.

Transtar Industries to Begin Offering OE Recycled Engines

The engines are priced and graded based on part condition and mileage. All recycled engines are backed by a 90-day warranty.

USAC Racing Appoints New President

Jason Smith will oversee the strategic direction and day-to-day operations of USAC Racing.