How to Obtain Customer Testimonials
Even though we now live in a digital world, customer testimonials still play an important role in the decision process for consumers. In fact, due to the amount of research potential customers conduct online before visiting your automotive shop or store, it could be argued that customer testimonials are more important than ever. A company
Why Does A First-Time Caller Choose Your Shop?
Although well intentioned, the folks who think that a first time caller decides where to bring their engine for a rebuild is based solely on price are dead wrong. Price is not, never has been, and never will be the most important consideration for a first time caller who is trying to decide where to
The Importance of Training
You’re gonna get it…training, thatis. You’re going to get trained one wayor the other. When it comes to business,you can do it the hard way or you can do it the easy way. Personally, I am far too lazy to work very hard, so I’ve always soughtthe easiest way to do things. Goodtraining is simply
With Today’s Customer
Although you’ll find many definitions, I believe we can all agree that in the mind of your customers, value means getting the most bang for their buck. In the auto service business, there are a number of ways we can create value for our customers in both marketing and sales. Here are some recommendations you
Pricing Your Shop’s Services Without Adversely Affecting Customer Relationships
What I decided to do with this article is break the subject of pricing down into three components: Base pricing, price modification andmeasuring results. Base Pricing At Elite, we believe that in all cases, your prices need to be competitive. By “competitive,” I’m not suggesting that you need to charge the same price as
Differentiate Your Business From Your Competition and You Can Dominate Your Market
For the rest of us, competition from businesses that supply similar products and services is part of our daily business lives. The more popular the product or service, the more competition there is. Sometimes this is geographically dictated; where I live in the desert southwest, there are literally hundreds of swimming pool builders and air
Proper Oil Recycling Techniques are Good for Business, Environment
In the city, most things are in close proximity, whether it’s the grocery store, cleaners, restaurants or even a gas station or oil changefacility. Get out into the country, though, and no matter what you wantyou are going to have to drive a bit to get there. Similarly, practices are a bit different in the
7 Common Small Business Tax Misperceptions
The old legal saying that "ignorance of the lawis no excuse" is perhaps most often applied in tax settings and it is safeto assume that a tax auditor presenting an assessment of additional taxes,penalties and interest will not look kindly on an "I didn’t know I wasrequired to do that" claim. On the flip side,
How To Deliver World-Beating Customer Service
Shop owners know that the key to attracting and retaining loyal customers lies in delivering top-notch customer service, but how is that defined in everyday interactions? What does it take to teach and instill a “customer service” attitude throughout your business? In this economy you have to be much more effective to keep customer loyalty
Handling Angry Customers
That’s also when, just like you and I, they’ll begin to feel either stupid or foolish, and their emotions of fear and anger will begin to take over. These emotions, designed to protect us, are so powerful that they have the ability to override our logic as well as our better judgment. Simply put, emotions
Be More Efficient And Profitable With Well Organized Shop
The best way to be ready to start your day is to get your shop together. This means that every day certain things must be shut down, cleaned, put away, wiped down and organized. Get yourself a pedometer, attach it to your belt and at the end of the day see how many miles you’ve walked around your
Good, Bad or Ugly, Customer Service is Your Key to Success or Failure
Automotive-related issues continue to rank in the top ten ofconsumer complaints received by the Better Business Bureau. Even ifyou don’t deal directly with retail customers, the way you handleANY customer complaints can go a long way in determining your successor failure. Particularly these days, in the economy we are facing, you needevery customer you can