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Holley Appoints Two New VPs to Accelerate Growth

Automotive industry experts Charlie Taylor and Will Robbins join Holley Performance Brands to lead digital strategy and consumer product strategy, respectively.

SEMA Advocacy Delays EPA Tailpipe Emissions Reduction Requirements

After advocacy from small businesses across the country that represent the specialty automotive aftermarket and other key stakeholders, the U.S. Environmental Protection Agency (EPA) is delaying its most aggressive tailpipe emissions reduction requirements from model year 2027 to model year 2030. The EPA’s final rule also slightly increased the average tailpipe emissions for light-duty vehicles,

Thousands Oppose California’s Mandate Banning New Gas-Powered Vehicle Sales

SEMA members and industry consumers send EPA over 5,000 letters in opposition to ACC II Waiver

Cummins Announces Next Gen X15 Diesel Engine

Cummins Inc. has announced it will launch its most efficient heavy-duty diesel engine ever. As the next product in the Cummins HELM 15-liter fuel agnostic platform, the diesel X15 will be compliant with U.S. EPA and CARB 2027 aligned regulations at launch. The next generation X15 diesel engine in North America will serve the heavy-duty

3,500+ HP 427 cid Billet LS Engine

At ACE Racing Engines, Stefan Rossi’s and Laura Pugh’s hard work has been paying off in the form of increased awareness and business, a new shop space out in California, and best of all, success on the track from numerous customers. Check out this excellent example of a maximum effort, billet LS engine for a drag-and-drive application.

Dayco to Offer eXtra Loyalty Program

Shops can earn points for Dayco kit and water pump purchases.

Mobil 1 Celebrates 50th Anniversary

In 2024, ExxonMobil will commemorate its 50-year history of the Mobil 1 brand with a series of initiatives across partnerships, motorsports, and virtual reality, each of which will highlight the brand’s legacy and what’s to come. Beginning as the first full-synthetic automotive motor oil and later expanding into a line of Mobil 1 branded oils,

Race World Has Lost Don Schumacher at Age 79

Schumacher had spent the past several months privately battling lung cancer.

ECUMaster PMU16

ECUMaster’s newly developed PMU unit is at the forefront of technology.

PRI to Showcase EKarting Classic

Performance Racing Industry (PRI) will bring live racing action back to the PRI Show in Indianapolis with the PRI Ekarting Classic presented by Top Kart USA. High-performance electric karts will race on a track located on the Lucas Oil Stadium floor throughout the show Dec. 7-9, 2023. “Our partnership with Top Kart USA offers a

SADEV Racing Transmission to Showcase New Innovations at PRI

SADEV Racing Transmission, a manufacturer whose transmission systems have powered race cars to victory at the highest levels of competition, will offer PRI attendees a one-of-a-kind experience at this year’s show. In addition to showcasing its world-class lineup of products for 2WD, 4WD, EV and high horsepower, as well as transverse, inline and transaxles, SADEV Racing

Component Cleanliness

It can’t be overstated how important the cleaning machines are in the modern engine shop. Shop owners who prioritize effective and efficient cleaning techniques will find success in a more streamlined process.

What’s New at the 2023 PRI Show

More than 1,000 of the world’s premier motorsports companies, brands, race sanctioning bodies and manufacturers will showcase their newest products and technology when the motorsports industry gathers in Indianapolis at the 35th annual PRI Show Dec. 7-9, 2023. Taking place at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, the motorsports industry’s

Road to AAPEX Season 2, Ep. 9

From the Bonneville Salt Flats to telematics and EVs, check out episode 9 in the Road to AAPEX series.

Racing Legend Willy T. Ribbs to Share Inspiring Story at SEMA Show

Legendary African American racecar driver Willy T. Ribbs will share his story of triumph and overcoming adversity during a special Fireside Chat with moderator Beth Paretta of Paretta Autosport at the 2023 SEMA Show in Las Vegas, Nev. The Fireside Chat will take place Thursday, Nov. 2, in the North Hall (Room N258) beginning at

The Road to AAPEX Season 2, Ep 7

Rolling through Nebraska, Babcox Media’s Joe Keene meets kindred spirits as he drives the rare Lincoln Blackwood he refurbished for his journey to AAPEX. Along the way, he meets a family traveling the Lincoln Highway section by section, taking in sights such as the Great Platte River Road Archway Monument and the Classic Car Collection,

Best New Vehicles for Aftermarket Announced

SEMA Show exhibitors have voted on the top trend-setting vehicles in the automotive aftermarket. Voted by experts and innovators in the automotive specialty equipment industry, these leading vehicles represent the best business opportunities for aftermarket manufacturers and are vying for awards in six categories at this year’s Show. The winning vehicle in each category will

The Road to AAPEX Season 2, Ep 5

To know where you’re going, you have to know where you’ve been. For Babcox Media’s Joe Keene, an ASE-certified technician charged with fixing up a rare Lincoln Blackwood, it means heading back to Transtar Autobody Technologies in Detroit to put the finishing touches on the Blackwood. Then, he’ll put Babcox Media HQ in the rearview

Navistar Honors Technicians, Graduates of Second Uptime Academy

In honor of National Technician Appreciation Week from Sept. 24-30, Navistar, Inc. (“Navistar”) recognizes the hardworking technicians across its dealer network and announces the graduation of its second Uptime Academy class. Navistar’s dealer network employs more than 6,000 technicians, and Navistar is dedicated to the recruitment, education, and success of the vast technician network. As

Shop Solutions September 2023

Engine shop tips and tricks.