Sunoco Free Fuel Campaign Reaches 10th Year
This summer, the Free Fuel 5000 is bigger than ever! In celebration of its tenth year, Sunoco is giving away $5,000 in free fuel to ten grand prize winners. Thousands more will win Sunoco gift cards, just for being spotted at any Sunoco station. For your chance to win, get the official Sunoco decal and
Wizards Products Make It shine Giveaway
Wizards Products is celebrating spring by giving five lucky fans one of its Detailing Cool Kits. Packed full of everything you’ll need to clean, shine and protect, the Detailing Cool Kit includes: Shine Master Polish & Breathable Sealant, Mist-N-Shine Professional Detailer, Tire & Vinyl Shine, All Wheel & Tire Cleaner, Wizards Wash super concentrate, Wizards
King Bearings Announces New Social Media Activities
In an effort to better connect with customers, dealers, and friends, King Engine Bearings has recently launched new social media activities that will provide technical information, new product announcements and other industry news. Focused on King’s racing activities, the company has embraced Facebook, YouTube, Twitter and Google+ as a means for sharing information. In this
Prolong Super Lubricants to Unveil Custom-Designed 1955 Chevy Wagon
Staying true to the earliest days of drag racing, Prolong Super Lubricants will soon unveil a 1955 Chevy 210 four-door Wagon, styled after the classic drag support vehicles, which were fixtures at drag strips across the country in the 1960s. The slick vintage wagon was inspired by Prolong’s staunch support of the classic car, hot
It Only Takes A Moment To Destroy Your Reputation
You’ve worked hard to earn your business’ good name and the reputation you’ve built in your community. Word of mouth is one of your greatest referral sources. Whether you’ve been in business for months, years or decades, your reputation hangs in the balance. One scathing online review and your sterling reputation could be tarnished at
Vote for Your Favorite Video in ‘Search for a Champion’ Racing Sponsorship Contest
Performance enthusiasts and other consumers can go online to vote for their favorite video entries in the Champion brand’s popular $125,000 “Search for a Champion” racing sponsorship contest, with each registered vote qualifying for a free entry in a sweepstakes for hundreds of Champion T-shirts and hats. To register and vote in the contest, simply
How ‘Being Social’ Can Get More Traffic to Your Engine Shop Site
One question I get a lot when I talk to business owners about social media is “Will Facebook get me on the first page of Google?” My answer is always the same: yes and no. Let me explain why. First of all, I want to make clear that SEO/SEM (search engine optimization/search engine marketing) is
Racing Industry Loses Fuel Injector Pioneer with Passing of Stuart Hilborn
ALISO VIEJO, CA – Stuart Hilborn, a pioneer of fuel injection in automobiles and racing applications, died at 96 Dec.16, 2013. Family said Hilborn died of natural causes and congestive heart failure. He lived in Monarch Beach and had a manufacturing facility in Aliso Viejo. Hilborn became interested in amateur racing on dry lake
Flowmaster Designated as Exclusive Performance Exhaust Of NASCAR
Flowmaster celebrates new NASCAR partnership with “Show Us Your Flows” contest that will reward one lucky Flowmaster fan with an all-access trip to the Daytona 500. INDIANPOLIS – Exhaust technology brand Flowmaster announced last week from the floor of the 2013 Performance Racing Industry (PRI) show that it has been named the Exclusive Performance Exhaust
Motorist and Performance Interaction Has Moved Online. Have You?
The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. By Uwe Kleinschmidt, CEO, AutoVitals The numbers are mind-boggling: 134 million smartphones are used in the U.S. alone and every quarter 8% more Americans select a smartphone. If that doesn’t surprise you,
The Hybrid Shop To Showcase Hybrid Battery Pack Conditioning at SEMA Show
The Hybrid Shop is building an international dealer network to provide environmentally friendly, cost-saving solution that virtually eliminates need for battery replacement in hybrid-electric vehicles. The Hybrid Shop (THS), a growing international network of dealers committed to providing expert care for hybrid-electric vehicles (HEVs), announced that it will exhibit its new method of battery pack
2014 ‘Search for a Champion’ Racing Sponsorship Contest Begins Nov. 1
Grassroots Racers Can Compete for $125,000 in Sponsorship Packages By Entering Videos at www.AlwaysaChampion.com There are just three weeks to go before Federal-Mogul’s iconic Champion spark plug, wipers and chemical additives brand begins the 2014 “Search for a Champion” racing sponsorship contest. The popular annual contest, which enables grassroots racers to compete for $125,000 in Champion sponsorship packages,
Nation’s Top Indoor Muscle Car and Corvette Show Rolls Into Chicago Nov. 23-24
The exhibit gives car collectors, enthusiasts and their families a chance to experience the most extensive collection of museum-quality muscular vehicles ever assembled under one roof. The Fifth Annual Muscle Car & Corvette Nationals, the world’s largest all in-door specialty event devoted to classic muscle cars and Corvettes, will take place November 23-24th at the Donald
Utilize the Concept of Social and Interest Groups to Grow Your Shop’s Business
The ability to graph peoples’ interests through social media networks allows users to tap into potential relationships that they might never have been exposed to. Word of mouth is the most powerful stamp of approval for any business. If a company goes out of its way to serve you, you sing their praises. If a
FMI Automotive Adds Import Nameplate Water Pump Coverage
FMI Automotive has expanded its line of premium performance water pumps to include new part numbers for Infiniti, Nissan, Audi, Volkswagen and Mercedes-Benz cars and light trucks. In addition, the company has recently added new heavy duty water pump coverage that fits Cummins engines. FMI Automotive has expanded its premium performance water pump coverage with
Getting Social: Are You Linked In LinkedIn?
Discover why LinkedIn is more than just a social networking platform but a valuable business tool for your engine shop. Are confused by LinkedIn? Don’t know what it is? Do you believe it has a place in our industry? Do you feel it’s just too complicated for you to even hope to achieve anything by
Oliver Racing Parts Moves to Larger MI Facility
Connecting rod maker to get updated machinery, more space in northern Michigan Oliver Racing Parts, manufacturers of high-performance connecting rods for motorsports applications, is moving its operations and manufacturing to a more modern facility in Charlevoix, MI. The relocation will take place in three phases and is expected to be complete by the first week
Sassy Engines Builds Attitude
Knox family has success from drag racing to tractor pulling with Hemi engine power for 45 years Located in the quiet countryside of Weare, NH, is an engine shop that for over 30 years has been building some of the most powerful Hemi engines in the competitive world of truck and tractor pulling. Sassy Racing
APRA Gets Social
Bill Gager, president of the Automotive Parts Remanufacturers Association (APRA), announced that the association is increasing its presence on social media platforms. “We have come to realize that these are great tools we can use to connect more consistently with our members,” Gager said. “With a billionusers on Facebook and YouTube each month and
Royal Purple Announces New Car and Truck Classes for 2013 ‘Show It Off at SEMA’ Contest
Royal Purple has added separate car and truck classes for its third annual Show It Off at SEMA contest. Beginning Aug. 1 for truck owners and Aug. 15 for car owners, enthusiasts can enter to win the opportunity to have a vehicle featured at the 2013 SEMA Show in Las Vegas, courtesy of Royal Purple.