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Kevin Harvick to be Spokesperson for Federal-Mogul’s Champion Brand

NASCAR Sprint Cup Series driver and Kevin Harvick Inc. (KHI) co-owner Kevin Harvick and Federal-Mogul Corp. have signed an agreement that will make Harvick the spokesperson for Federal-Mogul’s Champion brand of spark plugs and other automotive products. One of NASCAR’s most popular figures, Harvick, driver of the No. 29 Budweiser Chevrolet, has won 17 races

Cometic Hosts Stunt Team and NASCAR Driver at Reception

Cometic Gasket, Inc., in Concord, Ohio, recently held a reception to showcase the new expansion of their home office due to the acquisitions of Delkron and Advanced Sleeve. Cometic Gasket, Inc. has grown into a leading worldwide supplier of custom and short-run gaskets for the motorsports industry, including ATV, drag race, domestic automotive, Harley-Davidson, MX/dirt,

HutchBSR Racing Parts and Equipment Assets To Be Sold at Auction

HutchBSR was a major purveyor of automobile and truck racing parts and accessories in the United States.  The ownership recently decided to devote their time to other interests and have contracted with Iron Horse Auction Company, Inc. to conduct the auction. The assets included in the auction are $2.5 million dollars plus in new racing

Rally and Off-Road Racing Engines

Early automobile races were held on horse tracks or dirt covered roads, but then came pavement and over the decades, many racers forgot about dirt. Today, racers who like to kick dirt will tell you there’s a whole other world of racing in the off-road market. Cleanliness may be next to godliness, but getting dirty

Today’s Niche Market Engine Opportunities

As we reported in our 2009 Machine Shop Market Profile, the total number of engines built is down, however, savvy engine builders know that finding the right niche markets can make the difference between success and failure of their business. With OEMs making engines that last well into the 200,000-mile range it’s no wonder rebuilders

Ohio Technical College Celebrates 40 Years of Automotive Training

Alot has changed in the world of automotive technology since 1969, withV8 muscle cars making way for high-tech hybrids and the days ofdo-it-yourself repairs being replaced by professional technicianservice. The same holds true for leading automotive school OhioTechnical College, which is celebrating its 40th anniversary as apremier provider of hands-on technical training.   This milestone

Racing Oil and Additves

Engine oil has sometimes been compared to a cake mix. The base oil is like the flour and the additives are the spices. How much is used of each varies by the type of cake and its intended use. Birthday cakes don’t really work for weddings. Engine builders have also been compared to gourmet chefs,

CV Products Announces New Initiatives and Achievements for PRI, Year End

Entering their third decade as the racer’s ultimate resource, CV Products Inc. has announced several new initiatives. Part of a continuing effort to better serve their customers, CV Products new programs firmly focus on providing greater convenience, efficiency and service.   Available at PRI Show booth #2301, a completely reorganized, full color master catalog has

Race Engine Pistons and Rings

Cubic inches is the name of the game today. The performance piston market is being driven by bigger bore blocks and stroker crankshafts. A few years ago, a 540 cubic inch motor was a monster motor. Nowadays, some professional drag racers are running engines as large as 850 cubic inches, and 600-plus cubic inch big

Scratching The Niche

If you have been a reader of this magazine for any length of time, you’ll know that one thing is certain: this isn’t the same industry it was even just a few years ago. Not so long ago, a car or truck that was more than six years old would have been considered a junker,

Riding the Powersport Wave

If you just look at the number of engines being built year after year – a steady downward trend – it may seem like there is no way to survive in this industry by building production automotive engines. However, most shops that are thriving have found something that gives them an edge. You have to

Marine Engines: Setting a Course for Profits

There are hundreds of thousands of motorboats cruising the waterways and coasts of America. It’s easy to think the market for rebuilding engines for all those crafts might be a niche ripe for the picking. Some rebuilders estimate the size of the marine engine market to be fairly small, perhaps less than 130,000 engines per

Fast Lane: Boundless Opportunities Await You in 2005

By now you have all made your New Year’s resolutions, and hopefully, at least one of those goals tions is to look for new opportunities that will help your business become even more successful. This month’s column should give you some help in keeping that resolution. The elections are finally over and the economy is

Putting the ‘Power’ in Powersports

Performing rebuilds and other machine services on ATVs, personal watercraft (PWC) and snowmobile engines may provide your shop with a little added boost during a down period without having to retool your entire shop. However, to make the most of the opportunity, you should know what type of market you can serve best – ATV,