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Growing Your Perfect Customer

The most powerful advertising tool you have is existing customers talking about your business to others. When THEY tell YOUR story, it can be a powerful motivational tool.

Chicago Pneumatic Ratchet Series

Chicago Pneumatic has launched a new series of compact and ergonomic ratchets for the vehicle service industry that delivers exceptional power, durability and user comfort in a large variety of workshop applications.

AMSOIL Reformulates European Car Formula 5W-30 Synthetic Motor Oil

AMSOIL European Car Formula 5W-30 Synthetic Motor Oil has been reformulated to further meet the lubrication needs of modern European gasoline and diesel cars and light trucks.

A Peek at the Small Bore Diesel Market

If I’ve learned one thing above all else since writing for this industry, it’s that there are always new opportunities. The trouble sometimes is just finding where those opportunities lie. One of these opportunities recently brought to my attention can be found in the small bore diesel market.

PERA to Host Variable Valve Timing Webinar in February

Steve Burke will be speaking about Schaeffler’s variable cam timing products that are custom designed for automotive OEM vehicle engines. More specifically, he will share some of his experience on the design and development that went into the VCT system found on the Ford 5.4L-3V V8 engine.

Fastener Intricacies

At first blush, using fasteners properly seems like a straightforward task: tighten them to spec and all is well. But in reality, there are many nuances in the selection and application of fasteners that can make the difference between a well-built engine and a candidate for self-destruction.

Spick-and-Span

As engine technology continues to evolve, so have the cleaning processes for removing dirt, grease, oil, hard carbon deposits, rust, scale, corrosion and discoloration from engine castings and components. Several factors make cleaning more challenging today.

Holley Tall LS Valve Covers

Holley’s tall LS valve covers are the latest addition to its extensive line of LS engine components that are designed to add a custom touch to your engine bay. In addition to dressing up your engine bay, these valve covers were designed to add an additional 0.54” of internal clearance over factory height valve covers.

Walbro Appoints Tony Brancato Vice President of its Aftermarket Division

Walbro LLC, a carburetor manufacturer and supplier of fuel injection, ignition, and fuel systems components, has announced the appointment of Tony Brancato as Vice President of its Aftermarket division. Brancato joins Walbro with more than 30 years of experience.

PRI Machinery Row Recalls 50 Years of Tooling Advances

Visiting Machinery Row at the annual PRI Show in Indianapolis you’ll see some mind-blowing whirring, spinning and rotating as machines like the Centroid A560 with CAD/CAM control, touch screen operation and a 24-tool automatic tool changer machine race car engines.

PERA’s First Webinar of 2016 to Feature New Coatings for Steel Compression Rings

Bill McKnight will present an all new webinar on OEM ring production designs and new coatings that have been developed and the processes used to apply them to the steel compression rings to reduce wear and resist heat. He’ll also cover materials in aftermarket replacement sets for late-model engines.

Garage Gurus Training Network Adds ASE Test Prep, Workshops and More for 2016

Federal-Mogul Motorparts’ comprehensive technical education platform for motor vehicle service professionals, will offer an expanded curriculum, additional training center locations, attractive technician incentives and several other program enhancements beginning in January 2016.

Making New Equipment Pay For Itself In 90 Days

Purchasing shop equipment is no small decision. After all, new equipment carries a hefty price tag and no guarantee of a return on your investment. In the best-case scenario, the new equipment pays for itself, increases trust and loyalty with your customers, improves efficiency, and leaves you with no regret. But, the opposite is always a possibility.

Tipping the Scales

The basics of engine balancing have not changed over the years, but some of the nuances have. The equipment used to balance crankshafts has also become more sophisticated, faster to learn and easier to use thanks to smarter software, better user interfaces and more informative display graphics.

Dark Days of Diesel?

Think about the diesel engine over the last 30 years. From a rattling bucket of bolts that often got a frown from people it’s become a highly sought-after engine among the younger high school generation. Who would ever have imagined that one?

Purolator Launches Refreshed Website and Social Media Channels

Purolator has launched an updated website to further support a renewed quest for innovation and commitment to delivering advanced solutions for rapidly changing engine and oil technologies.

Continental Flex Fuel Sensors and Electric Water Pumps

Continental Commercial Vehicles & Aftermarket has expanded its recently launched VDO OEM Direct Parts Program to include new Water Pumps and Flex Fuel Sensors. The program also includes Air Actuators, Electronic Throttle Valves, Fuel Injectors and Fuel Modules as well as MAF and MAP Sensors.

DEI Quarter Midget Fuel Line Kit

Passing fireproofing inspection for any USAC Quarter Midget race is now easier with DEI’s newly introduced Quarter Midget Fuel Line Kit. This new kit from DEI meets all fuel line fireproofing requirements as identified in the 2015 USAC rule book for Quarter Midget class racing.

GM Invests $127 Million for Indiana Casting Plant

General Motors will invest $127.4 million in powertrain and structural components to support production of new aluminum engine blocks and components at its Bedford Casting Operations, creating approximately 127 future jobs.

Timken Deep Groove Ball Bearings

Featuring super-finished raceways and controlled internal geometries, Timken deep groove ball bearings deliver run-quiet operation. Timken recently launched its 6000 series deep groove ball bearing line in North America.