With the launch of its new MPower customer support program, Mazak customers gain fast and accurate replacement parts ordering and service scheduling along with direct, real-time access to Mazak for a multitude of support benefits. Those include technical service through the company’s Remote Assist Services and on-demand training with its...
The world is collectively trying to manage a health crisis, and families and businesses are suffering. Quality customer service has never been more important to your business. Your customers need to feel taken care of, now more than ever. Unlike events that affect a single customer, a crisis affects...
The most powerful advertising tool you have is existing customers talking about your business to others. When THEY tell YOUR story, it can be a powerful motivational tool. Of course, most of the time these days, it is the phone call, email or text that can initiate the opportunity to...
The right of the people peaceably to assemble, and to petition the government for a redress of grievances. It is often forgotten that the First Amendment to the Constitution of the United States gives the American people, including persons in the automotive industry, the rights to peaceful assembly and to...
It was Aretha Franklin who said, ‘You better think…’ many years ago, and while she wasn’t speaking about engine building, the statement still applies to the engine builder’s business. Too often in this industry, and in any business for that matter, the status quo or how things have always been...
As a young land and marine drag racer in the 1970s, Don London always looked for the best way he could to build extreme race engines for himself and his friends. As a 30-year veteran of the contracting business, he’s still doing everything he can to ensure that the engines...
Right now I know of no other term that draws as much negativity among some engine builders as the term “Crate Motor.” It immediately brings feelings of sales lost. We all know the story. The customer sees his car project like one big plastic model. When it comes time to...
Anytime I have a discussion with an engine builder, I’ve found our conversation eventually turns to his customers. We discuss how he can get more, how he can satisfy the ones he has now and, in some cases, how to get rid of the ones he doesn’t want anymore. As...
A couple of months ago, I approached this industry’s parts sales problem through some statistics. Now I’d like to look at things from another angle, or maybe two. I don’t think there is one reader who would argue that engine parts sales today are much different than they were even 10...
Flow…that magical, mystical word that is seemingly carved in stone anytime the discussion topic turns to performance cylinder heads. Whether you are a seasoned veteran in the engine wars or finalizing the specs for your first ever build, it is virtually impossible to avoid it. The flip side of that...
