Engine News
‘Better Way’ Campaign Aims to Improve Dana Customer Service
During a press conference at the 2017 AAPEX Show in Las Vegas, Dana Corp. introduced a new campaign designed to...
During a press conference at the 2017 AAPEX Show in Las Vegas, Dana Corp. introduced a new campaign designed to...
I have not worked on everyday, common engines for years. Everyone who comes into my shop is a hobby-level special car...
The most powerful advertising tool you have is existing customers talking about your business to others. When THEY tell YOUR...
The right of the people peaceably to assemble, and to petition the government for a redress of grievances. It is...
It was Aretha Franklin who said, ‘You better think…’ many years ago, and while she wasn’t speaking about engine building,...
As a young land and marine drag racer in the 1970s, Don London always looked for the best way he...
Right now I know of no other term that draws as much negativity among some engine builders as the term...
Anytime I have a discussion with an engine builder, I’ve found our conversation eventually turns to his customers. We discuss...
A couple of months ago, I approached this industry’s parts sales problem through some statistics. Now I’d like to look at...
Flow…that magical, mystical word that is seemingly carved in stone anytime the discussion topic turns to performance cylinder heads. Whether...
Far too many shop owners don’t measure customer satisfaction in their shops. It’s not that they’re not interested in the...
There’s no easy button you can hit to get your best current customers into the shop more often. But with...
Most shop owners will start pumping more money into their marketing campaigns when they are looking to increase their business....
Customer satisfaction is every bit as important as the quality of your work if you expect to be a successful...
The true test of a business’ customer service effort is not when things are going right but, rather, what is...
