Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret high performance fuel and oil additives, has announced a new addition to the company’s marketing team. Eric Trimble has been hired as the company’s marketing coordinator and will report to Lubrication Specialties Director of Marketing, Kyle Fischer. In this position he will support all marketing endeavors from trade show support, media buys, public relations, advertising, social media and ecommerce.

A graduate of The University of Akron (2015) with a B.A. degree in Media Studies, Trimble prior worked as a freelance writer for the Akron Beacon Journal and communications specialist for the Jefferson Center in Minneapolis. In 2017, he joined LSI as an account executive to grow and maintain sales for the Hot Shot’s Secret product line to commercial and industrial accounts in a 12 state territory.

Lubrication Specialties Inc. Director of Marketing, Kyle Fischer, says, “We are very fortunate to have Eric join our marketing team. It was great to work from within to find the ideal candidate that already had the product knowledge and a good grasp of what it takes to promote and sell our products.

This combined with his marketing skills, project management and ability to write for multiple platforms, has allowed him to step into the position seamlessly.”

For more information: hotshotsecret.com or LubricationSpecialties.com.