High Limit Racing, founded and owned by NASCAR champion Kyle Larson and five-time World of Outlaws champion Brad Sweet, is expanding in 2024. The formerly named High Limit Sprint Car Series is adding events and increasing driver payouts while broadening its partnership with FloSports. The midweek race series will evolve into a 50-plus race night schedule across the country and increase driver payouts to more than $5 million.
To support the series, High Limit Racing entered a multi-year media agreement with FloSports, which has taken a minority equity stake in the new venture and will continue to stream live race events while also producing original content on FloRacing.
The new season will reward drivers with bigger payouts and unprecedented flexibility with no restrictions on the amount of non-High Limit races they can compete in. The series will also set dedicated off-weekends, allowing teams to continue to participate in sprint car racing’s crown jewel events.
For more information, including the current 2024 schedule, visit the series’ FAQs, the announcement or highlimitracing.com.